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Tuesday, May 24, 2022

User Generated Content Definition And Beyond

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When Coca-Cola started their #ShareACoke content, in which they asked their users to share a coke with their loved ones. This user-generated content campaign becomes an instant hit all over the globe. This is one of the best examples of the successful user-generated content campaign.

Marketing has evolved a lot. Content marketers are incorporating user-generated content as a part of their marketing strategy for better results. User-generated content can help you in the following ways

  • Built trust among customers
  • Increase social reach
  • Better SERP results
  • Increase sales
  • Increase authenticity 

These are only some of the benefits of user-generated content. There are many more but let’s first understand the meaning of user-generated content marketing definition and then we will discuss the examples of user-generated content

So let’s go!

What Is User-Generated Content Definition?

Any type of content that is created by the users on the Internet about your brand’s product or services is known as user-generated content (UGC) or user-created content(UCC). This is simple of user-generated content definition. User-generated content can be any type

  • Photos 
  • Videos 
  • Trinomials 
  • Tweets 
  • Blog Posts

Why User-Generated Content Is So Successful?

Marketing has evolved a lot. You just can’t depend on the old marketing methods to grow in today’s online marketing world and user-generated content is a new active player in the market that will help you to grow.

There are many reasons for the success of user-generated content in today’s marketing world. So we are going to discuss some of them

1) Cost-Effective 

User-generated content is all about users creating content for the brands. They are not paid for creating content by the brands. They do it for

  • Sharing their experience with the brand.
  • To build a connection with the like-minded people.
  • Sometimes to win something. 

UGC is cost-effective. Brands don’ have to spend a lot of money on its production. All they have to do is to curate and manage the content.

That’s the beauty of user-generated content that the marketers don’t have to empty their pockets to showcase their product or service. 

2) More Authentic

Authenticity is one of the most important things in today’s online marketing world. Consumers no longer believe upon television commercials, newspapers ads, or billboards. Instead, they believe in the content created the real users of the product or service. 

The authenticity of the brand also depends upon how well the brand can relate to its users. If you are understanding the needs of the consumers then this definitely is going to help you in the long run.

3) Higher Engagements

People love to see and get engaged with the user-generated content. Reports indicate that websites that combine user-generated content along with regular content tend to get higher engagement. 

Most of the big brands like Coca-Cola, Starbucks, Apple, etc ran a user-generated content campaign to collect UGC and then embed the user-created content on their website for higher engagements.  

4) Boost SEO Rankings

UGC campaigns can boost your SEO score. According to a report, 25% of the world’s Top 20 largest brands use user-generated content on their websites. Positive ranking and reviews also help you get better SEO rankings. 

The search engine also loves UGC. Embedding user-generated content along with the regular content gives a positive sign to the search engine and hence it gives preference to your website in the rankings. 

Social Media platforms along with UGC campaign can really help you to get better rankings.

5) Increase Social Media Reach

Social Media platforms are best for UGC campaigns. Executing user-generated content campaigns on social media platforms like Facebook, Twitter, etc is the best because it helps you to maximize your reach.

People love to engage with the user-generated content on social media. Executing UGC campaigns on social media can help you in the following ways

  • Increase fan base
  • Brand awareness 
  • Increase social reach
  • Increases traffic

6) Unique Content 

User-generated content is the best way to produce fresh and unique content. The audience will create a different type of content than your marketing team. Hence your visitors will get to see some new and original content. 

UGC gets higher engagement than any other form of content. This will help you get better SERP results.

7) People Don’t Trust Marketers

This is the harsh reality for the marketers that people no longer trust them. Instead, people love to trust a recommendation from the other user than the brand. 

UGC is often more like to help the customers to make the purchase decision than any other form of advertisements. 

So, now we are going to discuss some of the most successful user-generated content campaigns.

1) Coca-Cola

Coca-Cola’s marketing team come up with the idea of the #ShareACoke campaign. Under this campaign, Coca-Cola printed 150 common names of the people on the bottles and asked the people to #ShareACoke with their loved ones and post their photos on the Internet. This campaign was an instant hit overnight.

After the success of this campaign, Coca-Cola further launched this campaign in different countries based on their background and culture.    

2) BMW

BMW is one of the leading car brands across the globe. The company reposts the photos of the car owners under the hashtag #BMW Repost on social media. 

By reposting the photos of the car owners, BMW is giving a chance to the people to showcase their success to the audience. 

3) National Geographic

National Geographic is one of the leading brands in terms of Instagram followers. 

In 2015, National Geographic launched a UGC campaign #WanderlustContent. People were asked to share their photos to win a National Geographic photo expedition to Yosemite National Park. 

The campaign was a great success and receive more than 63K  photos under the hashtag #WanderlustContent. The photos shared by the people were then shared by the National Geographic on their official website.

4) Starbucks

Starbucks launched its #WhiteCupContest. Under this campaign, people were asked to draw the white cup and the winners of the white cup contest would be selected as a limited edition template of the Starbucks. 

People actively participated in the contest and then the company received more than 4000 printed cups in just 3 weeks.

5) Wayfair

Wayfair is one of the leading online furniture stores. Their marketing team came up with the idea to launch #WayfairAtHome contest. Under this contest, people were asked to share their photos and videos with the Wayfair product in their homes. 

The contest was an instant hit and people start posting their photos and videos with the Wayfair. The company then embed the user-generated content on their website along with the regular content and this helped them to boost their sales. This example proves the user-generated content definition in a very well manner.

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