Memes — they’re the communication tactic of the modern age. Young people use memes as a grassroots way to communicate ideas, humor, and entertainment. If your business to relate to young millennials and members of Generation Z, you’re going to need to create the best meme.
Business meme — it sounds like an oxymoron. However, Marketing memes have proven to be extremely relevant and useful in the 21st century. But how do you create a business meme?
If you’re asking this question, you’re in the right spot. This article will teach you how to make memes for business.
1. Act Fast
Meme culture is excessively ephemeral. A meme hardly gets a chance to live in this world before it’s sweet under the rug of cultural irrelevance.
If you come to the table with an old, dated meme, you’ll like an old, dated company. Worse than that, you’ll look like an old-dated company that’s trying to be hip with the kids.
2. Hire Someone Who Knows the Territory
If you’re not engaged with internet meme culture, that’s okay. It can be alienating and tough to understand. However, you need to hire someone who’s into the culture if you want to stand a chance at creating good memes.
Memes are about conversation: a give-and-take, interpolating previous jokes, adding something to the conversation.
If you are engaged in internet culture, so much the better. Just make sure you really know your stuff.
3. Quality Over Quantity
The last thing you want to do is be the company that gets overly excited about their new love of memes and winds up spamming people’s pages with them. Choose quality over quantity: drop one meme every once in a while that people will share, laugh with, and remember.
Get yourself the best resources to create memes. It might be tempting to shoot memes out of the online “meme generator”, but you’ll wind up with limited options. Invest yourself in quality software, and you’ll create quality content.
You might know about Adobe Photoshop, but did you know that Adobe Express has free meme templates? We highly recommend your check them out.
4. Target the Right Audience
One of the biggest differences in generations is their sense of humor.
Boomers and Gen X’ers might appreciate more simple, sarcastic, and pop-culture-driven memes. Young Gen X’ers and older millennials might appreciate a level of irony, self-mockery, and cynicism. Young millennials and gen Z’s however. . . oh boy.
Generation Z’s humor is famously very strange. Only post memes aimed at zoomers if you’re sure that they’re your audience. Otherwise, you might alienate.
Choose the Best Meme for Your Business
You’ve probably noticed memes around the internet. A smart business person will see them and think “oh boy, I bet I can market based on these”. You can, but you have to make sure you do them right.
Creating memes will only work if you can create the best meme for your business. However, if you can get this right, your profits could soar.