Link building is to produce a popular and unique link for your site that other people would like to include that in their blogs or websites. This will increase the number of links pointing back to your web pages throughout the web. Assuming that your website is best in its domain these links will serve as voters for you.
Google appreciates a web page if most of the backlinks to it is natural and mentioned as an authentic link because this acts as a real vote for your web page rather than the links created by you artificially. But the thing is it’s not so easy to get those natural links even if the content is great. So in building links artificially, you have to take care of the fact that it looks natural so that Google can trust it as a vote.
There are a lot of things you have to keep in mind building natural and quality links to catch the attention of Search Engines.
Here is the list of 50+ SEO link building tips:
1. Links higher up on a page are more valuable than links lower down on a page. When possible, always make an effort to attain above-the-fold links.
2. Work harder to get links from new domains rather than more links from a domain that already links to you. Domain diversity is more important than sheer numbers. For example, it would be better to get one link each from three different sites rather than ten links from one site.
3. Look out for opportunities to procure links from trusted sources, like news media or .gov/.edu websites, as they pass along more value. More importantly, links from these sites may ultimately result in the linked website being designated as an authority, a status which can significantly enhance rankings.
4. Submit unique articles with at least 500 words to article directories like OurNetHelps, EzineArticles, and GoArticles.
5. Comment on blogs and include your link in the submission form.
6. Comment on both no follow and do follow blogs. You can determine if a blog is no followed by examining a post’s source code and checking if the rel = “no follow” attribute is attached to a commenter’s outbound link. If the attribute is not present, the links in a blog’s comments section are sure to pass along at least some value, and thus the blog has a do follow policy. Of course, do follow simply implies the absence of the no follow tag.
7. It is theorized that having a sizable portion of no follow links is still important to establishing credibility, as authoritative sites usually have a mix. Therefore, although commenting on do follow blogs is important, no follow should not be ruled out.
8. Create a blog on a different domain, and occasionally reference your primary website.
9. Send article and directory links to your support blog as well, to strengthen the link power it gives your main site.
10. Links within the main body of content are more valuable than links in a sidebar or footer.
11. Spend time on keyword research to make sure your link building efforts are not being squandered on low-value key phrases.
12. Relevance is more important than Page Rank. A PR1 link from a related site is worth more than a PR3 link from an unrelated site.
13. Page Rank is a proven indicator of site strength, and there is a limit to the importance of relevance exceeding the importance of PR. For example, a PR8 unrelated link would be more valuable than a PR2 related link.
15. Use an automatic backlink checker tool to monitor if previously acquired links still exist. If not, take action to have them put back up, if possible.
16. Check the backlinks of your competitors with tools like Moz’s Open Site Explorer or Yahoo’s link: search operator. Keep in mind that Yahoo’s feature is not the best, and using a higher level tool usually yields better results.
17. Don’t even bother with Google’s link: search operator. The query only displays a small sample of backlinks to a site and is highly inaccurate.
18. Contact website owners who have linked to competitors and ask if they will link to you as well. Providing something of value, such as a new piece of content you’ve created, increases the chance of success.
19. When possible, provide link partners with the anchor text you want for your links. Always keep in mind that having substantial variety in your anchor text profile is important.
20. Don’t purchase links in bulk. Buying links too quickly is a sure way to be penalized by Google, which could have significant long-term consequences in addition to your website immediately falling in the SERPs.
21. In certain cases, buying links can have immense value. The links must be from highly reputable and extremely relevant sources.
22. Nofollow links often get seen by people who will link to you with do follow links.
23. Ask people in your email newsletter to link to you. Sometimes it’s just that easy.
24. Always do your best when writing for your own blog or others – higher quality content always has a better chance of being linked to.
25. Create a YouTube channel to host unique video content. You can use this content to build your brand and acquire direct links.
26. Build HubPages and use targeted key phrases as titles. Include a range of diverse, high-quality content to increase the page’s value and appear higher within the search engine.
27. Regularly update your HubPages, at least once every six months, to keep it fresh and higher up in search engine. Doing so likely keeps the value of your backlink from decreasing as well.
28. Create several HubPages pages. This Web 2.0 site is similar to Squidoo and allows you to use modules for design. Using HubPages in addition to Squidoo is a good way to increase link diversity among your Web 2.0 properties.
29. Track site rankings with SEO software to see if your link building tactics are working. If rankings remain stagnant or begin falling, then you know to correct your link acquisition strategy.
30. Have a page on your website with badges that people can place on their websites, and ensure these badges include a link back to you. If the graphics are designed well enough, some people who really like your content will use them.
31. If you have a physical store, create a Google Places page. A link from Google Places increases the authority and credibility of your site, and the page itself informs visitors of operating hours, location, and other details about your store.
32. As backlinks age, they tend to give more power to the linked site, both as a result of the linking site getting stronger and the value search engine inherently places on age. For example, older domains often rank better because age signals durability and maintained quality.
33. Getting links from popular and trusted sites is very important. Even if the link is on an unpopular page of a popular site, that link still has more power than a homepage link from an overall weak site.
34. Notify popular sites about the incredible content you’ve created, as it is unlikely they will learn about it unless you tell them. Making contact through social media or email are both effective notification techniques.
35. Only attempt to contact high-profile people if you have something truly unique and interesting to share. Wasting their time with something mundane will likely sour any chances of getting a link in the future.
36. The anchor text of a link should rarely be over five words and essentially never over seven.
37. Share your best videos with influential bloggers and individuals who are most likely to share it further. When they credit your website, you get a link.
38. Popular YouTube videos are often placed above traditional YouTube results if the video is especially relevant. Therefore, building links to your YouTube videos can bring exposure beyond what your website alone is capable of. Having strong YouTube videos and a strong channel page also helps your main website, so you are not wasting time by linking to your offsite videos. Remember, YouTube is owned by Google, who uses video content to supplement ranking algorithms and search results.
39. Brand your entire YouTube channel by implementing your custom logo and color scheme. This technique increases the legitimacy of your appearance and makes people more comfortable linking to you.
40. Although you should avoid building an excessive number of links too quickly, acquiring a reasonable amount of high-quality links fast is actually a proven way of surpassing stronger competitors in the rankings. That is, even if some competing sites are technically stronger than you in many respects (such as having total links), a burst of very credible links from many sources can overpower the competition. This is because such a burst indicates timeliness, and Google always wants to return the most relevant and timely results.
41. An effective way to build links quickly is a well-crafted and publicized press release. Press releases inform news organizations about events. If your news is highly notable, then big names may link to you.
42. Don’t buy links from pages that already host many other paid links.
43. Never acquire links from pages that link to any spam, and never link to spam yourself. This is the fastest way to incur a penalty or even ban from Google.
45. Create content focused around trending topics and submit to social sites, including many where your research was initially conducted.
46. Create accounts on relevant forums and include your URL in the profile.
47. Don’t include your link in forum signatures. Such links are substantially devalued and may even pass no benefit. To maximize value, include a link to your website in the body of a post, and do this in the most tactful, relevant manner possible. You can post links two or three times, but more so will deliver little value and could hurt your forum reputation.
48. Don’t post links to your website until you have at least 50 posts and have been a member for at least two months. Make your avatar and signature graphics unique and stylish, and develop a strong personality. Doing so will make people more likely to click on your links when they are posted, and at a minimum, prevent them from being removed.
49. Develop a strong interlinking structure. While external links to your site obviously pass more value, internal links still pass a non-negligible amount. A robust structure is one of the reasons Wikipedia ranks so well for nearly any term – because of the vast amount of internal pages linking to each other (anybody who has gotten lost clicking through different articles in Wikipedia understands this). Of course, anchor text diversity remains important when interlinking, and overusing your target key phrase as anchor text may still cause adverse rankings effects.
50. Infographics are especially popular pieces of modern content which visualize data in appealing ways. They are glossy, clean flowing, and use many different data points to support the main topic. For example, an infographic on poverty may include details about the percentage of Americans living below the poverty line, the total number, a number of people entering poverty every day, etc. Producing a high-quality infographic and hosting it on your site can attract substantial targeted traffic.
51. Infographics can be leveraged more effectively by sharing them through social media and infographic-specific directories. Visual.ly is the most popular directory, but there are easy-to-find lists online which include further resources to post on.
52. If you have contacts in the field of education, ask them to reference something on your business page on their course website. This is a great way to accrue valuable .edu links.
53. Many college websites have forums. Posting on these forums is a quick method of procuring .edu links, although such links are not as valuable as those from primary content.