Are you looking to make a splash online? If you can find a way to dominate the search engine results pages for your industry, you can save money on advertising, engage new customers, increase your re-order rate with past customers, and be considered the go-to resource for your niche. SEO domination isn’t always simple, though. It takes a strategic, evolving, aggressive, and smart approach. Here are seven of the top strategies to help you with search engine domination. You’ll want to employ them all:
- Research Keywords
- Know Your Audience
- Design for Conversion
- Optimize Each Page
- Continually Build
- Use Social Media
- Analyze Your Stats
If you don’t research your market, keywords, and your competition, how will you know what it will take? Research needs to be done before you start and on an ongoing basis. Companies that have their thumb on the pulse of their industry have a better chance of getting organic search engine traffic and of getting traffic that converts. Tip: Don’t research just once. Research keywords and your industry on an ongoing basis.
Besides knowing who your audience is, you need to know what they want. Your content strategy should speak to their wants and needs. It should satisfy their sweet tooth but leave them wanting more at the same time. Engage your audience through surveys, comments, social media, and via reading their feedback and you’ll have plenty of ongoing material for future marketing and gap analysis purposes.
Design for Conversion
Beyond ranking well online you need to have a web presence that generates interest. Again, engage your audience. Hire a web designer who has a knack for knowing what people want. Every square inch of your home page is important and your approach can either be a magnet for customers, it could leave them feeling indifferent, or it could also repel them.
Optimize Each Page
Don’t make the mistake of simply getting your home page just right. Remember, each visitor you receive is someone you’ll want to dig deeper than the home page. You should also remember that visitors might not simply enter the site on the homepage. Every page on your site needs to have the ability to sell someone. It also needs to have the right search engine optimization properties. A strategy needs to work on each page as a standalone page and needs to work cohesively with your whole site. The total sum of each of those pages equates to how much traffic search engines will send your way.
Search engines continually scour the web for new information and that new information replaces other information. If your site continually builds new information, you’ll dominate the search engines. It isn’t enough to gain a few rankings and first page results. You need to continually work at it otherwise, someone else will take your place. An SEO campaign needs to encompass on the page and off page strategies. Create web pages or blog posts, press releases, online articles, and an overall online presence so that on an ongoing basis, search engines will have reasons to take notice of your website and your online activities as they relate to your site.
Social Media Marketing
Social media sites can help you gather followers, build relationships, and nurture relationships. They can help you with advertising, attraction marketing, and reputation management. A solid social marketing campaign is a vital element of search engine domination. Your updates, your social pages, your website, your videos, and all the other activities can equate to increase SEO success.
Analytics Don’t set it and forget it. Analyze it. Tweak it. Perfect it. Then analyze it some more.