Many business organizations have started working endlessly to establish an online presence of their business and make the best use of digital marketing channels. But, lately, there is something else that took the industry by the storm. Can you guess? Yeah, you’re right, it’s mobile applications. Over the past few years, mobile apps or mobile application industry has witnessed a tremendous growth, both in Android and iOS platform boasting more than 75 billion apps in 2015 alone. As a result of this, mobile apps have become an integral part of modern businesses irrespective of their size and industry.
Here Are Some Key Stats Which You Must Know:
• App downloads from the Google Play store for Android devices until May 2016 were 65 billion
• Number of Android app downloaded in 2015 was 50 billion
• Number of iOS mobile app downloaded in 2015 – 25 billion
• The time spent on mobile daily by per user in the US in 2015 – 2.8 hours
• Popular app category on which users spend maximum time – Social Networking (29% of users)
• Mobile app Millennials use the most – Facebook ( Around 21% of users)
• The age group that spends maximum time on mobile applications – 18-24 years
Alas! Even after such a tremendous growth in the mobile application industry, there is a misconception amongst the people that mobile apps are solely for big brands like Amazon, Bank of America, Walmart etc. But, this is not true at all. Nowadays, even small and mid-sized businesses are eagerly following the latest mobile trend, understanding that having a web presence alone is no longer sufficient to attract the potential customers and take their business to another level of success. This continuous rise in the engagement of mobile app usage and conversion rate strongly indicates that mobile apps are the key marketing tool for companies of all shapes and sizes. So, now let’s take a look at the chief reasons why your business should have a mobile application.
1. Be Visible To Your Customers Round The Clock
Today, on an average a person sees more than 2500 advertisements every single day be it on the internet, billboards, magazines, streets, grocery stores or any other place. This simply indicates that attention spans are getting shorter than ever before, also it indicates that you have less opportunity to leave a strong impression of your brand in your potential customer mind. To make a strong presence of your brand on people’s minds, you need to do something different. This is where a mobile app can do wonder for you.
In the above stats, we have seen that an average American spends around 2.8 hours daily on the mobile device. This simply means, if you have a mobile application, your prospects will be exposed to your brand for two more hours every day. Even if they don’t use your application every time, when they will have to scroll the past to reach other apps installed on their device, your app will get noticed to them. And, you may know our human brain record unconsciously every image, text or catchy app icons, such scrolling down can turn out be helpful for your business.
2. Create Seamless and Intuitive User Experience
Believe it or not, but if a user finds an app interesting, he unconsciously develops a soft corner for that particular mobile application because it offers seamless and intuitive experience to the user. No doubt, if a mobile app impresses a user with its features and intuitive navigation, nothing can stop it from getting more traction and popularity not only in the Google’s app store but also among the wide audience available out there. However, if you find difficult to give your potential users the kind of experience they love on popular digital marketing channels, here a mobile application can give you an opportunity to stand tall on their expectations.
3. Mobile App – Your Free Promotional Tool
Once your mobile application is built, it becomes a free promotional tool. Let’s see how and compare it to other alternatives available on the web. For example, if you have a product and you want to sell it online, you have countless options available online. You can go to popular online stores like Amazon, eBay, Bestbuy, Flipkart and more. But, to sell your product to these popular stores, you need to face a fierce competition from the elite brands in your niche. Besides this, you’ve to shell out a hefty commission against your every order. And, if you go for Adwords, sponsored ads, you must have a good budget in order to get best returns on your investment. Right? However, a mobile application offers a reliable advertisement platform with minimal investment requirement.
4. Improve Customer Engagement
No matter whether you are selling a bouquet or books online, your customers always look for a way to connect with you. And, if your mobile app has a messaging (or help desk) feature, it can make a big difference. For example, let’s consider the Foodpanda business model – You can order your food online within a few taps instead of visiting in person to a restaurant to buy food. Now think about it: How many customers would prefer to connect with you via quick messaging than via call?
5. Cultivate Customer Loyalty
This is one of the most important reasons why your business should have a mobile application. Cultivating customer loyalty is not a cakewalk, but a mobile application allows you to earn loyal customers. With so much noise out there — billboards, newspaper ads, roadside banners, flyers, flashing signs, Facebook ads, website banners, coupons and email marketing – we are slowly losing our impact on potential customers and the credit goes to the innumerable advertising surrounding us all. It’s time to make a strong connection with our customers through a mobile application and make them a true lover of our brand and its products and services.
Ashish Trikha is a Growth Hacker and a Digital Marketing Enthusiast who believes that learning never stops in this ever-evolving domain. He likes to share his knowledge and learn from others. He is a lateral-thinking digital marketing expert and a complete internet geek by heart.