Instagram is constantly growing, and more people are embracing that social platform. But it is becoming increasingly difficult to gain followers. Instagram recently changed its algorithm which makes it harder to become discoverable and get more followers, especially for newer accounts. So you need to find new newer subtle ways to gain more followers.
Have a captivating bio
The first place potential followers look when they come to your page is your bio. It is a great opportunity for you to make a great first impression. So you need to create an interesting bio that tells people something about you and your brand.
You should also have a clear call to action. It can be telling your followers to click on a link to your website, subscribe to your email list, or buy your products. If you want to stand out, you should create an about story highlight on Instagram Stories. Introduce yourself to your new and potential followers and allow them to know you better.
Have a compelling Instagram feed
Your feed should also be visually appealing. For example, a potential follower is scrolling through their explore page and comes across an interesting photo they like, and decide to visit your page for more. If they find a messy page with various average photos all over the place, they are probably not going to click on the follow button.
So you need to make sure that your feed has high-quality photos that are not only visually appealing but look great against each other. Your posts should keep with the overall theme of your brand. You can achieve this by using a specific editing style so your photos can have a similar look and style, making them more unique and recognizable.
Take advantage of Instagram Stories
Instagram Stories is huge this year. Thanks to the new Instagram algorithm, organic visibility on regular Instagram posts has dropped significantly. So if you want to gain more reach and grow your following, Instagram Stories is a safe bet.
Stories are not limited to your followers only. They appear on the explore page, so people who don’t follow you can still find your stories. You can also add locations and hashtags to your stories to increase your reach. Geo-tagged stories appear on the explore page for the city you are in.
Use the right hashtags
Instagram allows you to use up to 30 hashtags. But this does not mean you should use any hashtag that is trending at the moment. You need to carefully choose your hashtags to get a better chance to be noticed. Make sure they are relevant to your photo and brand. Don’t use hashtags like #tagsforlike or #likeforlike as this can make your account look spammy.
Avoid using general hashtags like #happy or #love and use specific hashtags that relate to your brand, target audience, the theme of your account and location. For example, if you run an artisanal cakes shop, you can use hashtags that describe your cakes like #specialtycakes or use hashtags that describe your location like #SanAntonio.
Share your Instagram account across other online communication platforms
If you want more followers, you need to widen your reach. One of the most effective ways to do this is by using all your communication tools off of Instagram to direct people to your page. Be sure to link your Instagram account on your other social media platforms, on your website and email signature.
Also, whenever you write a blog post for your website or on any blogging platform, embed your Instagram account into the content. This allows search engines to know about your Instagram account. It also makes it easy for people to find your account and as a result gain more followers.