We all know that Facebook is a great platform for not only creating a buzz in a jiffy but also for spreading awareness of newly launched products and services. However, for small and medium-sized enterprises, it becomes a bit tricky to know where to start or what to do when it comes to spreading the awareness on the social media sites. Right? That’s why we decided to come up a list of result driven Facebook marketing tips to help you in business marketing and building a strong authority of your business over the web.
1. Give Your Potential Audience a Reason to Become Your Fan
Encourage your potential audience to become your fan and like your Facebook business page by offering them discount coupons, free trial, free webinar, or download free PDF files having specialized information. By doing this, you can significantly increase fan conversion rates, while providing your potential audience with a real value in becoming your fan.
2. Stay On Your Topic
People who have shown interest in your Facebook business page expect your posts to be somewhat related to your brand entity or industry. Always try to stay on your niche and keep your focus narrow, especially if you haven’t hired any Facebook marketing agency in India and you’re the one who is posting content daily on social media.
Here Are Some Related Tips from the Pros:
• Ask your potential audience to post their queries, questions or stories about your brand to your wall.
• Sharing a funny YouTube video or GIF may impact your brand or industry.
• Always try to write about a trending event and relate it to your brand or industry.
• Reposting the most intriguing content back out as an update.
• Don’t forget, unliking a Facebook page is as easy as liking it. A single irrelevant or off-topic post could get off your audience in no time and push you down the drain.
3. Always Include a Picture or Two in Your Every Facebook Updates
A picture speaks a thousand words, so why not include it in your every Facebook update. It is seen that posts entailing images get more engagement in terms of likes, comments and views on all social networks than those that don’t have. And, there is no such thing like a bad picture,” said by Guy Kawasaki, elite author of Enchantment. Probably, he is right. Doesn’t he? So, the key takeaway from here is that always include images in your every Facebook update to drive more engagement.
4. Always Celebrate Your Milestones With Your Audience
Have you lately reached a milestone? It’s time to celebrate with your audience. No matter, how big or small milestone you’ve reached, celebrate it with your fans. Say heartily thanks to your fans for being a part of your journey in achieving that milestone. This will make them feel connected.
5. Host a Contest in Every Two Weeks
We all love to participate in a contest to win free stuff. Right? And, there is no better way to drive engagement on Facebook by running a contest and give a chance to your fans to win free goodies. Ask your audience to inform their friends as well about the contest you are running to drive more engagement. Hopefully, by running a contest you will reap the benefit of higher engagement. You can run different types of contests such as a photo contest, a video contest or sweepstakes.
Want to know more about Facebook marketing tips to drive more engagement? If so, get in touch with a reputed digital marketing agency today. An experienced digital marketing agency will not drive engagement on your Facebook business page but also teach you how to leverage the power of Facebook by availing Facebook business marketing services in India.
If you find this post helpful, please don’t forget to share it with your friends and colleagues as well. After all, sharing is caring. Right?
About Us: ImpressicoDigital is one of the top performing digital marketing companies that offer all types of internet marketing services (Search Engine Optimization, Pay Per Click, Social Media Marketing, Online Reputation Management, App Store Optimization, Facebook Marketing services etc.) in India as well as in various other countries. It has a team of well-experienced, highly talented and creative professionals who aim at rendering effective and timely services to our clients. Our primary objective is to ensure that our clients get the maximum return on their investment and they are completely satisfied with our services.