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What Research Will Help Prepare You Before You Apply for a Job?

research when applying for job

Applying for a job is a significant step in one’s career journey. However, to increase your chances of landing the job you desire, it’s crucial to conduct thorough research before sending out your applications. In this article, we will explore the essential research you should undertake before applying for a job. Whether you are a recent graduate, changing careers, or simply seeking a better opportunity, understanding the job market and the specific employers you’re interested in can significantly enhance your chances of success.


Before you begin your job search, it’s essential to conduct a thorough self-assessment. Understanding your skills, strengths, weaknesses, and career goals is the foundation of a successful job application process. Here’s what you should consider:

  • Skills and Qualifications: Review your skills and qualifications. Are they a good match for the job you are seeking? If not, consider gaining additional qualifications or skills through courses, certifications, or training programs.
  • Career Goals: Define your short-term and long-term career goals. What type of job are you seeking, and what do you hope to achieve in the next few years? Your objectives will serve as the compass for your job hunt.
  • Values and Interests: What are your values and interests? Is there alignment between the company’s culture and your personal values? The more closely these match, the more likely you are to find job satisfaction.

Industry and Job Market Research

To make informed decisions about your job applications, it’s crucial to research your industry and the job market. Here’s what you should investigate:

  • Industry Trends: Stay updated on the latest trends and developments in your industry. Are there new technologies, regulations, or emerging markets that could impact your job search?
  • Job Market Demand: Research the demand for your desired role in your target location. Some jobs may be in high demand in one area but not in another.
  • Salary and Compensation: Understand the salary range for the job you are pursuing. This knowledge can help you negotiate a competitive compensation package when the time comes.

Target Employers

Once you have a clear understanding of your own qualifications and the job market, it’s time to research potential employers. This step is crucial in customizing your application and demonstrating your genuine interest. Here’s what you should investigate about your target employers:

  • Company Culture: Research the company’s culture and values. Consider whether they align with your own. Company websites, reviews on platforms like Glassdoor, and speaking to current or former employees can provide insights.
  • Mission and Values: Understand the company’s mission, values, and goals. How do they resonate with you, and can you contribute to their mission?
  • Reputation and History: Investigate the company’s reputation and history. Have there been any significant controversies, scandals, or negative news that might impact your decision to apply?
  • Recent News and Achievements: Stay updated with the latest news and achievements of the company. This knowledge can be beneficial during interviews and cover letter writing.

Job Postings

Once you’ve identified potential employers, examine their job postings carefully. This research will help you tailor your application to meet their specific requirements and expectations. Here’s what to look for in job postings:

  • Job Description: Carefully read the job description to understand the responsibilities, qualifications, and skills required.
  • Key Competencies: Identify the key competencies and qualifications the employer is looking for, and ensure your application highlights these skills.
  • Keywords: Pay attention to keywords and phrases in the job posting. Incorporating these keywords into your resume and cover letter can increase your chances of getting noticed by applicant tracking systems (ATS).
  • Application Deadlines: Note the application deadlines, as missing them can lead to your application being overlooked.


Networking is an invaluable part of your job search process. Through networking, you can learn about job opportunities that may not be publicly advertised. Here’s a strategy to maximize the impact of your networking endeavors:

  • Professional Associations: Join professional associations and attend industry events to connect with people in your field.
  • LinkedIn: Utilize LinkedIn to build your professional network. Establish connections with industry professionals and participate in substantial discussions.
  • Informational Interviews: Reach out to professionals working in your desired field for informational interviews. These interactions can offer valuable perspectives and may even result in job recommendations.
  • Alumni Networks: If you’re a recent graduate, tap into your school’s alumni network. Alumni often have a strong connection to their alma mater and can be willing to help fellow graduates.

Tailored Resumes and Cover Letters

Armed with the knowledge gained from your research, create tailored resumes and cover letters for each job application. Customize your application materials to showcase how your skills, qualifications, and values align with the specific employer and job. Emphasize the keywords and competencies mentioned in the job posting.

Interview Preparation

Research is equally crucial for interview preparation. You should be well-versed in the following areas:

  • Company Information: Be ready to discuss the company’s mission, values, and recent achievements. This knowledge demonstrates your genuine interest.
  • Job-Related Questions: Prepare for questions related to the job description, your qualifications, and how you can contribute to the company’s success.
  • Behavioral Questions: Anticipate behavioral interview questions that assess your past experiences and how you’ve handled various situations.
  • Salary Negotiation: Research industry salary standards and company compensation policies to prepare for salary negotiations.

Online Presence

In the contemporary digital era, employers frequently conduct online research on applicants. Ensure that your online presence reflects your professionalism and suitability for the job. Here are some online presence tips:

  • LinkedIn Profile: Maintain an up-to-date and professional LinkedIn profile. Highlight your skills, accomplishments, and experiences.
  • Personal Website or Portfolio: If applicable to your field, consider creating a personal website or online portfolio to showcase your work.
  • Social Media: Review your personal social media profiles and ensure they present a positive image. Adjust privacy settings if needed.
  • Online Recommendations: Seek recommendations from former colleagues or supervisors on platforms like LinkedIn to enhance your credibility.

Company’s Competition

Understanding the competitive landscape can give you an edge during interviews and make you a more informed applicant. Research the company’s competitors and be prepared to discuss how the company differentiates itself.


Preparation is the key to success in your job application process. Thorough research will equip you with the knowledge and insights needed to make informed decisions, customize your applications, and excel in interviews. By conducting self-assessment, researching your industry and target employers, networking, and creating tailored application materials, you can increase your chances of securing the job you desire. Remember that the effort you invest in research and preparation is an investment in your future career success.

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