It may sound pretty much like when we are told to frequently refresh our resume, we need to consistently refresh our other career branding tools, which counts the LinkedIn profile too.
In case you are in pursuit of an employment hunt, the targeted interest group for our LinkedIn profile is the recruitment of potential employers. You need recruiters to find out your profile whenever they research anything on LinkedIn, predominantly when they are looking for potential candidates for a certain job in their companies, and there you need your profile to stand out enough to be noticed when their research returns a small number of good profiles.
Here are 9 approaches to make your LinkedIn profile captivating to recruiters:
1. Make Your Headline Descriptive
Your headline is like your introduction for everyone on LinkedIn either you know them or have added them to your connections or not. It will appear next to your name and when you do not write it yourself. It makes your current job title and the company you are working for your default headline. You should rather mention your expertise, profession, or anything you do part time and launch yourself as a brand than the company you are working for.
2. Maximize Your Summary
When I say to maximize your summary, it goes both ways, gets the maximum out of it by including your summary section and adding something well thought out and in terms of word count too. Pick out the best from your resume and your personal experiences at all the workplaces and people you have worked with so far as well as your educational and professional expertise. Use fancy words, adjectives for putting it better but make sure it does not sound artificial but convincing.
3. Match Your Career Chronology to Your Resume
The timeline is very important, this is exactly how your chronological order is equally important hence you should match everything else with detailed attention to everything mentioned in the resume. The order of timeline as well as the amount of time spent there and every minor detail. There is a reason for all of this, first – it might reflect in your interview and a smart recruiter can catch it on spot or later whenever you give your CV either online or hard copy, it brings them easy access to both from where they can verify your credibility and honesty.
4. Describe Your Work
Get into details, when it comes to telling about your work, things you learned, you explored, and want to do now after doing all this. This is more of an opportunity to bring your strength and ambitions in the spotlight. You can enlist your achievements in detail, this is where you can put in pointers rather, whatever you cannot mention or talk about during your interview.
5. Take advantage of additional sections
Fill up the sections available there and take full advantage of showcasing your skills, experiences in detail but do not write a thesis. It is applicable everywhere, when you are writing your summary, 5 years goals, or previous 10 years’ working experience – try to be precise; highlight every positive thing and summary means a summary, so keep it short and readable. Recruiters have to skim which is why making everything in pointers is highly recommended, as they have to go through hundreds of resumes a day and receive even more hundreds on daily basis.
6. Personalize your LinkedIn URL
LinkedIn allows us to customize our URL attached with our profiles and can be changed to your name, username, or company’s name with numeric digits. It makes your profile appear complete and recruiters prefer sharing such profile URLs which have everything mentioned on top and you do not have to struggle for finding anything.
7. Include Your Contact Information
Making your complete profile with a recent picture, a fair amount of connections, and a constantly updated profile is not enough if you have not added your contact information such as phone number, email ID, or Skype where you can be reached easily, then there is no point of all the hassle behind setting up the profile. So, do not forget to update your contact information.
8. Update Your Settings
The prime benefit of keeping your settings constantly updated is being as accessible as possible to the recruiters. LinkedIn, in fact, any social media network or any app, keeps updating their features and for keeping up with them, you got to keep a track. Secondly, your experience, skill sets, interests, contact information, and anything which is variable needs to be changed as early as possible in order to get the most out of this platform. Chances are you might lose an opportunity, if your email ID is incorrect or you have changed your contact number.
9. Stay Active
Add people who have similar interests as you, get in touch with recruiters, headhunters, so that you hear from your fellows and they view you as an active account there and not static or dead. By doing so, you will stay active which adds value and dependability factor when an employer is trying to reach you out, it won’t look like a dead profile.
You obviously do not want any recruiter to go away and find someone else, if you have made your LinkedIn account, put yourself in their place and think if you see anyone with a handful amount of connections, who haven’t posted anything in ages, you will assume that the profile is dormant. So, start thinking on these lines.