Every business, irrespective of its experience, requires a social media presence. Social media marketing helps to increase your brand’s outreach and boosts your lead generation and conversion game.
Organizations can target a particular social platform or multiple social platforms. However, make sure you don’t ignore the importance of social media completely from your marketing strategy. 3 billion+ people are using social media platforms globally.
Not being on social media means missing out on all these probable customers can be a big risk. In this article, we’ll tell you why social media marketing at all matters for your business.
Find out below.
1. Grab Attention and Build Brand Awareness
How do you expect your customers to buy from you if they don’t even know that your business exists? Social media can help in improving your brand’s visibility. It can take you to more places with more customers. Also, creating a social media profile and promoting your products/services from that profile is completely free.
Hence, SMEs and startups, having a tight budget, can also opt for social media marketing. Also, it is a proven fact that social media content gets people’s attention. You can create engaging write-ups, videos (long and short), cool infographics, memes, GIFs, and any other type of content to post on social platforms.
Social media platforms like Facebook, Instagram, LinkedIn, etc. have some cool tools like stories, live sessions, etc. If executed strategically, these tools can prove to be great resources for businesses without any investments.
2. Social Media helps you showcase Authenticity
If you want to represent your brand’s authenticity, social media marketing can be a great way to do so. The audiences of social media don’t prefer formal posts on boring subjects. They prefer genuine discussions represented in innovative ways. Social media is a great place to tell your brand’s story, its journey, and its goals.
Let your customers know your background. The more they are aware of your brand’s journey, the easier it will be for you to build trust. Planning to establish a brand authenticity that helps you stand out from your rivals? Well, social media is the best way out.
Don’t forget that your social media followers want to know about the real you. If your brand’s purposes are clear to them, they will be more comfortable with building a relationship with you. This could be the first step to build a transactional relationship with your potential audiences.
3. Strengthen your Customer Support Activities
Social media has proven to be a powerful tool for transforming customer support. With social media marketing, brands can easily reach out to their customers and help them in need. There are hardly any barriers between the brands and customers.
Calling or mailing brands for queries and issues is no longer a valid option. Rather customers can now interact with the brands directly through their social profiles and post their queries and complaints.
You can use social media channels in the following ways to improve customer support:
- Develop an efficient system to track the comments and messages from customers. Make sure that you respond to each of these comments and resolve the queries at the earliest.
- Make sure that all the responses from your brand are positive on social media. Many times, customers may end up leaving rude or inappropriate comments. However, a brand should never send out any negative responses. It could ruin the brand image before it is even established.
- Focus on the criticisms you hear on social media. Listening and responding to criticisms is the best way to make the customers feel valued.
- When discussing a sensitive issue or price-related factors, move to private messages. Discussing everything in the comments section may not be a good idea.
4. Improve your Website Traffic
Social media also has the potential to increase your website traffic. Here is an example. You may have written a blog for your website. The next thing you do is share the blog on all your social media handles. Now if your followers click on the blog to read the content, your website traffic is bound to improve.
Some brands also keep their website details in the featured section of their social media profiles. That way, whenever somebody comes to your profile, they can immediately take a look at your website. Tracking the traffic and maintaining is not an easy task, you need some tools implemented. Companies do hire top dedicated developers to handle this aspect of the SME.
One can also create cool social media content with a focus on websites or various products/services. This could be a great trick to get people to visit your websites.
5. Top-Notch Customer Engagement
Social media is a great place to encourage engagement. Say, you post the picture of a product along with other details like price, quality, validity, etc. This single post can attract a large bunch of people. Customers may ask questions, prospects may ask for reviews, and so on. This way, the number of comments, views, likes, etc. will keep on increasing on your post.
Social media can work as a great conversation starter for your brand. Many ordinary posts can go viral, resulting in a massive increase in the number of followers. With consistency and good content, you can easily convert these followers into your permanent customers.
Social media is also a place where brands play with new techniques and try out uncommon tricks every day. We’re not saying that all these tricks will work. But, some can definitely bring you results. For example, you can post series and host live sessions to give your customers a sneak peek of your journey. Alternatively, you can also arrange giveaways to entice the customers to follow you.
With these frequent trial and error, you’ll get an idea of what your audiences want. Accordingly, you can make similar content to attract them.
We hope you have now developed the basic requirements of building a social media presence. Social media marketing is a great way to grow your brand and win customers’ loyalty.
All you have to do is understand what your audiences need.