In November 2021, Google receives more than 45.41 billion monthly visits! That’s a significant amount of traffic and a marketing chance you definitely cannot afford to pass!
Google Ads can assist you in reaching your target audience through Google Search, Google Maps, Google Play, and YouTube. It can also provide you with not only tremendous reach but also transparency and flexibility to guarantee that your marketing activities are as effective as possible.
Creating a successful Google Ads campaign requires skill and experience, and to make the most of it, most businesses like to hire a google advertising agency. But before we dive into what can a google advertising agency do for you, let’s understand what google advertising is and why does your business need it.
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Understanding Google Ads
Google Ads is a paid ad platform that falls within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or per impression (CPM) on an ad.
Google Ads is a powerful tool for bringing qualified traffic or clients who are looking for items and services similar to yours, to your business. With Google Ads, you may improve the number of visitors to your website, phone calls, and in-store visits.
Google Adverts allows you to develop and share well-timed ads with your target audience (on both mobile and desktop). This means your company will appear on the search engine results page (SERP) when your ideal clients use Google Search or Google Maps to browse for items and services similar to yours. This way, your target audience sees your ad when it makes sense for them to see it.
Over time, Google Advertising will assist you in analyzing and improving your ads to reach more people and achieve all your sponsored campaign objectives.
How Does a Google Advertising Agency Help?
A Google advertising agency offers not just industry-leading experience, but also complete paid advertising solutions. Their team of digital advertising experts can assist you with anything from launching a remarketing campaign to revising a series of shopping ads. Some of their services include:
Pay-Per-Click Advertising
For every $1 spent on Google pay-per-click (PPC) advertising, companies gain an average return on investment (ROI) of $8. With the help of a Google advertising agency’s PPC management services, your company can maximize its ROI.
With the help of a Google advertising agency, you can create a competitive and tailored plan for Google’s ad network that generates more than just clicks, but also sales, leads, and money.
Remarketing and Retargeting
For your company, remarketing can result in considerable growth and potential. People who see retargeted ads are 70% more likely to convert, such as requesting a personalized quote, buying your product, or contacting your team for more information, according to studies.
With a knowledgeable (and Google Ads certified) team, your firm can maximize the benefits of remarketing. A Google advertising agency will help you reconnect and convert these critical corporate customers and consumers with tailored tactics, targeted ad language, and professionally created display advertising.
Google Shopping
Google Shopping Campaigns can produce a large amount of income for eCommerce businesses. That’s why, year over year, the average expenditure on Google Shopping has climbed by 40%, indicating the channel’s capacity to meet sales targets. To get the most out of these shopping campaigns, businesses work with a Google advertising agency.
Ad Conversion Rate
One of the benefits of digital advertising is that you can always improve your ad campaigns. You may uncover new and appealing methods to generate calls, purchases, and more whether your firm tests new calls-to-action (CTAs), adjusts ad language, or compares landing sites.
A Google advertising agency can optimize and test your advertising. They will also prepare test suggestions, freeing up your staff to focus on day-to-day tasks rather than juggling various duties and insufficient time.
To make the most of the search engine’s offerings, hire a reputed agency. They are widely known for creating digital marketing campaigns that help elevate brands and enhance their online presence.
