Blogging can be a very lucrative business. However, the very challenging part is actually promoting your blog. If you want more exposure for your blogs without spending money on advertising keep reading. What exactly is the purpose of a well-designed, fancy looking blog if you get no visitors to it? If you aren’t getting enough people to look at your blog, then here are few tips to learn how to promote your blog for free.
In this article I would like to go over some tactics that you can use to promote your blog for free:
Content: A blog lives or dies as a direct result of the quality of its content. The articles and blog posts that you or your colleagues write need to be original and of genuine value to the reader. Stuffing your blog with quantity rather than quality, in terms of copy, will ensure that it gets ignored by your potential audience as well as the search engines. You should blog, if possible, every day.
Circulation of content: I am assuming that the point of promoting your blog is that you wish it to rise through the search engine listings and appear on page one. To appear in the top ten of Google’s listing will ensure a healthy stream of visitors. To create content for your blog alone isn’t enough, you must circulate versions of it throughout the internet.
Article distribution sites, for example, OurNetHelps, EzineArticles, should be on your list. A simple search for ‘top 100 article distribution services’ will reveal a long list of them, only you can decide on how many you will use. I would suggest the top five.
Guest blogging: This is a particularly powerful technique that requires a little more work. To begin with find a website within your niche that is compatible with whatever you are blogging about or promoting. Approach the site owner and suggest that you write an article for their site. This article needs to be genuinely unique and of a high standard. It will, of course, include a link back to your blog. Site owners are constantly on the look out for fresh content.
Social Networking Sites: Another tip on how to promote your blog for free is to make use of the various social networking sites. They are free to sign up to and free to use forever. They are also a great way to share information, communicate, and advertise your business. Some examples are Facebook, MySpace, Stumbleupon, Reddit, Twitter, Google+ and LinkedIn.
First of all, you’ll need to sign up to these sites and fill in all your profile information and upload a photo of yourself. You can (and should) send invitations to your friends to join these sites. Post quality content often and share it with your friends, and make sure to include links to your website wherever you can. One word of advice is to never try and sell your stuff on social networking sites. People can take offense to that and you could quite possibly end up damaging the relationship you have with your friends on the social sites by doing that.
Forum posting: I’m certain that there will be one or perhaps many online forums within your niche. You should get into the habit of submitting posts or, even better, answering questions on these forums. In this way, you can become thought of as an expert in your area, an authority to be listened to. Never attempt to sell or promote anything on a forum, instead of supply accurate and helpful advice. Forum rules vary but it is usual that after you have established yourself as a useful contributor that you will be allowed to have a link back to your blog.
Email signature: A simple way to promote your blog is to set up a specially formatted signature that you always use when sending out emails that have a link to your blog.
I would suggest that you fully exploit all of the above free methods of promoting your blog before considering buying paid advertising. Why spend money when a little hard work and consistency can achieve a great deal, your time being the only necessary commitment.