Wednesday, December 7, 2022

Types of Display Advertising

How to attract the target audience to the site and increase the number of conversions using display advertising?

Today I would like to talk about the types of Display Advertising (Media Advertising).

Types of media advertising

Banners Ads

Banners are graphic blocks consisting of one or more slides, where the advertiser’s offer is displayed. Usually the size is: 300*250, 250*250, 600*90, 728*90, etc. The most popular formats are jpeg, gif, png, or SWF. 

Important! 

A) The banner must be executed in the strength of the site (use the colors of the site, then your ad will be credible). 

B) Change the creative. The best way to find out if your advertising is working is to change banners (content and pictures on it). This is necessary in order to “hook” those users who did not click on your banner for the first time. 

C) Set UTM tags to track statistics.

Flash banner Ads

Such a banner is usually located in the upper right or left part of the screen and has a size of 240*400, but may have other sizes and locations on the site. This banner is the most popular and converting, and therefore the most expensive.

Top line Ads

Stretch banner, located at the top of the page above the content or menu. This type of banner is always on the first screen, so your task is not to miss the user and make such a banner that the user will pay attention to.

Pop-up Ads

You must have often seen pop-ups, yes, exactly those that block the site. Annoys? Naturally, but imagine yourself in the place of an advertiser, you would also really like your ad to be taken away by everyone, right? With this type of advertising, you need to be careful, because its incorrect use will only cause negative feedback from users. Consider when it would be appropriate to show ads to users and under what circumstances. For example, we made a pop-up on our blog, but it is shown only once when the user has already left the site.

Rich Media Ads

This type of advertising is similar to pop-up (shown on top of the main page) but accompanied by sound and animation. This is a fairly aggressive type of advertising, so it is recommended to use it in exceptional cases.

Flash Full Banner Ads

This type of banner is shown on the full screen of the page, only when clicked. Such a banner will not irritate the user, because. the user deliberately clicks on the advertisement. Typically, the content for such a banner contains promotions or time limits (for example, an advertisement for a seminar or webinar).

Side Kick Banner Ads

The size of this banner is usually 300*250 and when you hover over it with the mouse, it is replaced by a large (full) version, shifting the main content of the page to the left. Such banners usually annoy users because the ads are shown at a time when the user does not expect them.

Conclusion

Display advertising solves several problems: it increases brand awareness, brings additional targeted traffic, and helps to announce a new product or promotion. What should be kept in mind when placing display ads?

  1. Carefully select a platform for advertising (this site should be your target audience).
  2. Change the creative to attract new users or those who did not click on the banner for the first time.
  3. Don’t annoy users with intrusive ads.
  4. Track statistics in Google Analytics.
Priyanka Sharma
Priyanka Sharma
Myself Priyanka, I Love Writing, SEO, and Graphic Design. I'm regularly contributing my knowledge/news on the leading websites.

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