SEO is one of the most beautiful up-and-coming methodologies in digital marketing. Without SEO, we wouldn’t rank higher on SERPs, and most people wouldn’t be able to find the information and data they’re looking for.
SEO optimization ensures that the content on our websites is SEO-friendly. It includes all the necessary keywords, phrases, and backlinks to rank as high as possible on SERPs. However, SEO isn’t all about finding the right keywords or dispersing them accurately through your website.
SEO is constantly evolving alongside the internet. With this evolution come new rules, and with every set of new rules, there are some brand new tricks, techniques that you can try out.
In this article, we’ll cover six trending SEO techniques that you should watch out for in 2021, as they might take your content and website to the very next level.
1. The Featured Snippet on Google
One of the new features that Google has implemented is featured snippets. Now, to get a featured snippet, you either have to outrank all of your competition or pay for a sponsored spot. Regardless of how you get there, you’ll need to use it to your advantage.
Landing a perfect featured snippet can be pretty tricky, as it’s a relatively new function. However, if our experience with similar things has taught us anything, it’s that you have a very short amount of time to capture someone’s attention.
Therefore, a featured snippet should answer the browser’s query, all while inviting them to find out more by clicking on the link below the snippet.
2. Evergreen Content Creation
One of the biggest trends of 2021 is evergreen content. Content that doesn’t go stale after time is the peak of content creation, but it’s also very hard to execute and quite expensive to do so. Creating evergreen content doesn’t only apply to the content itself, but the SEO optimization of the content.
Now, keywords and backlinks will always be around, so as long as you include the right evergreen sources and keywords, you should be fine.
Be that as it may, you can’t forget the things that ensure the quality of your article, which is why you should do extensive research on keywords, upcoming trends, and other evergreen content.
For exemplary purposes, let’s say that someone is looking at LLP companies with the certificate of incorporation uk. Their query is likely going to be something along the lines of:
Now, while the query isn’t likely going to change, and the definition of LLP companies isn’t going to change either, you can take top-performing keywords and include them into your content to make it last as long as possible.
3. Image Optimization
Images have always been a significant part of any written content, and without visuals, websites would look uniform and clunky. With this in mind, it’s safe to assume that visual content plays a prominent role in your SEO ranking, but did you know that you can make more out of your existing images or even improve your ranking by adding new ones?
Search engines have different requirements for images if you want your pages to rank highly – and most of those requirements have to do something with the image size and metadata. Since these things change regularly, we implore you to do some research on image metadata and how it can improve SEO.
4. EAT Principles
Google has introduced a new EAT standard that can significantly improve the ranking of your page. EAT stands for expertise, authoritativeness, and trustworthiness – and it has everything to do with the quality of your article and your backlinks.
Making high-quality content is always a priority, and enriching it with SEO is the way to go. Unfortunately, some websites/blogs overstuff their content with backlinks and keywords to help rank their page higher, but with the EAT standard, that is a thing of the past.
5. Short URLs and Link Building
The standards for linking have changed quite a lot over the years. These days, you’ll have to focus on where your links are, what content is on there, and the URL itself. Google and other popular search engines prefer short, slick, and high-quality links that aren’t sloppily slapped onto random keywords.
When link building, always go for the short and slick-looking link, even if you have a high authority option with a 200 character long URL.
6. Track Specific Performance
One of the most interesting things that go on in the SEO world is ranking. Just because you have multiple pages on your website doesn’t mean they’ll all rank the same, no matter the SEO optimization they’ve undergone.
Rather than measure the overall performance of your website, measure the performance of every individual page and the contents on it. That’s the only way to improve your content in general and your overall SERPs.
SEO optimization is a necessity in 2021, and as time goes on, more and more people are going to start optimizing their websites. While this is good for the world of SEO, it spells a lot of competition for many websites.
Ensuring you’re always one step ahead of your competition is as easy as being up to date with your SEO, which means reading this article and remembering each of these six tips.