If you are looking to effectively spread the word about your company and its products and services, writing a great press release will certainly help you in accomplishing that goal. There are several key elements to keep in mind while putting together your PR since the purpose of it is to build relevant hype with the media. Journalists are looking for information that is useful, on-point, attention grabbing, and in standard press friendly format. Also, the overall content in your PR needs to be newsworthy, not just a spamming article post about your business.
The first step to writing a great press release is learning the journalistic guidelines for what makes great PRs. Your release should be on your company letterhead, or at least have the logo at the top. Then, be sure to include your company name, address (physical, e-mail, and web), and phone number. You will need to then write the phrase PRESS RELEASE in bold caps lock and make sure it is centered. After these components are added, you then need to add the body of your content.
Begin it by listing the date and city which the PR is related to. In the content of the main body, answer the five journalistic W’s: who, what, when, where, why. Inserting a quote here and there is also a good idea. The content of your release should also be in a basic font, such as Times New Roman and double-spaced. If your press release requires more than one page, write the page number spelled out, i.e. “Page Two”, in the top right-hand corner. Also, always end your press release by typing “###” centered at the end of the last paragraph.
If you feel a bit stuck as to what elements you should include when writing the content of your release, below are some helpful hints:
⇒ Quote: Throw a few quotations from a satisfied client or a company executive into the body of your press release. Feel free to quote yourself even if relevant and it makes sense to do so.
⇒ Brief: Keep your press release short. Often times, keeping your PR under a page is a good idea. Too much detail and readers and journalists may lose interest.
⇒ Tone: Don’t be all business. Throw some personality and flare into your release.
Next, you’ll want to be sure your press release is seen. Even after writing your press release, it won’t be worth anything if it isn’t seen. Here are some good ways to do this:
⇒ Social Media: Use the commonality of social media in everyone’s daily lives to your advantage. Post to Twitter, Facebook, and even to your company blog. You also need to make sure that your overall content is formatted to be viewed well on different devices.
⇒ Keywords: When releasing your PR, including relevant keywords and phrases is important so ultimately, your content will build in rank on search engines, thus being seen even more!
Keep all of this information and these basic guidelines in mind and you are on your way to beginning to write a great press release!
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