It can take between five and seven impressions before consumers ever remember your brand.
Without a strong marketing strategy, you might never appear in front of those customers. You could struggle to generate brand trust and loyalty if people don’t know more about your business, too.
In fact, about 94% of consumers demonstrate brand loyalty to businesses that offer transparency. You can remain transparent by creating business press releases.
You can also generate brand awareness, reach your target audience, and start stepping up sales.
On the fence? Here are nine reasons you need to start creating press releases for your business. By discovering these benefits of press releases, you can make a more informed decision.
Read on to learn more!
1. Immediate Exposure
Remember, people won’t likely choose your business if they don’t know who you are. They might select a brand they’ve seen online more often instead. By creating business press releases, you can get the immediate exposure you need.
It’s not enough to create strong content on your website anymore. You need to find a way to get in front of customers.
One of the benefits of press releases is the wide distribution. You can reach your target audience through different channels. Brand awareness and recognition will grow as a result.
The more often people see your brand, the more likely they’ll remember your business. The next time they need your product or service, they’ll remember you before anyone else.
If you’re struggling to generate brand awareness and recognition, learning how to write a press release could help.
2. Increased Sales Potential
Writing a press release could improve your sales potential, too.
You can use a press release to highlight your features and benefits. You can focus on your unique value proposition, too. Consumers will see why they should choose you over any other business in the industry.
They’ll start to prefer your brand over the rest.
You can even use press releases for different purposes. For example, you can announce a new product and spark interest. You can also show off your accomplishments over the years.
People will see how well your business is doing, further improving your value.
Investors might start to recognize your sales potential, too. You can attract new customers and investors to improve your ROI.
3. Boost Brand Credibility
It’s not enough to generate brand awareness. You also need to show consumers you’re a credible resource in the industry. Otherwise, they might choose someone with more experience and expertise.
Business press releases can help you establish EAT (expertise, authority, trustworthiness). You can position yourself as a thought leader in your industry. People will start to trust you as a go-to resource as a result.
Your credibility will start to grow, too. In time, brand trust can turn into brand loyalty. You can retain long-time customers and encourage repeat sales.
Gaining loyal customers can improve your retention rate and ROI.
4. Generate Website Traffic
About 90% of consumers use the internet to find local businesses. Writing the best press release could help you generate foot and web traffic.
Make sure to add your company’s website to the bottom of your company’s press releases. You can prompt people to visit your website to learn more. As you gain more website traffic, your search engine ranking could rise.
A higher search engine ranking will position you ahead of the competition. Consumers will see your website on search pages first. Then, you can generate even more traffic.
Meanwhile, the people who visit your website can learn more about your brand, products, and services. They could learn to trust your brand more as a result.
More people might decide to try your product or service out for themselves.
5. Improve Your SEO Strategy
If you’re still struggling to generate website traffic, consider search engine optimization (SEO). Press releases can benefit your SEO strategy.
SEO helps you rank higher on Google and other search engines. A higher ranking can help you:
- Generate brand awareness and recognition
- Rank ahead of competitors
- Gain more website traffic
- Establish your credibility as a thought leader in the industry
- Generate leads, conversions, and sales
- Improve your ROI
One of the benefits of press releases is the backlinks they generate. Backlinks are links on other websites that send readers to yours. Backlinks from high-authority distribution websites could improve your SEO ranking.
You’ll start reaching even more customers as a result.
6. Reach Your Ideal Audience
Look for press release distribution services that target specific customers. Then, use press releases to reach your ideal audience. You can focus on specific consumer groups, geographical locations, and more.
Either way, you can start reaching people who already have an interest in your business.
Then, you can generate more sales and improve your ROI.
7. Establish New Marketing Channels
It’s not enough to reach consumers through your website and social media. Creating an omnichannel marketing strategy can help you reach more customers. It can also help you create a cohesive experience for users.
Creating business press releases can help you gain more media coverage. You can reach customers through a mix of distribution channels.
You can see this article to learn more.
8. Get Proactive
It’s important to control the story when something goes wrong. By learning how to write a press release, you can remain proactive. You can manage your reputation before bad press starts to spread.
You can also use press releases to keep your customers up-to-date. They’ll appreciate your transparency if there’s ever a crisis.
9. Long-Term Benefits
Press releases are long-lasting. You can post them on your website to showcase your accomplishments. The SEO benefits will last over the years, too.
Boost Business: 9 Wow-Worthy Benefits of Creating Business Press Releases
Don’t neglect business press releases as part of your digital marketing strategy. Instead, keep these nine benefits of press releases in mind. By learning how to write a press release, you can set your business up for growth and success.
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