As a general manager, you know that an efficient sales manager is important in increasing the advantages of your hotel. An efficient sales manager includes different things, consists maximizing revenue during peak season and producing revenue in a minimum time limit. If you’ve ever thought what the tips to be a successful hotel sales manager are, you aren’t alone.
In the field for market share, hotel sales managers with a background in sales have a distinguished advantage. For managers who worked their path through other departments, keeping the sales team productive and motivated can be a tough task.
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Qualities Of Highly Successful Hotel Sales Manager
1. Be patient and listen.
The number one tactic of an effective hotel sales manager is patience and ability to listen. Your question will depend on what you hear. Just because one pitch worked for a specific client doesn’t mean that it will perform for your next. Although this appears a primary job, you would be shocked by how many sales professionals can’t or don’t do this! Every potential client’s situation is rare and should be appeared as so. Know every object of your hotel and arrange your answers based on what you hear.
If you want to achieve something at sales, positivity is key! You won’t be successful in all projects, but you must stay positive and recover from disappointments as fast as possible. Your success is directly concerned to the speed at which you recover. Don’t let a lost deal or missed goal get in the method of what you actually wish to achieve.
Persistence is another significant habit of an effective hotel sales manager. Don’t forget that clients call back not always after the first or second call. Many sales people don’t try too fast! It is important that you try different ways to get through to a client. If you are tackling multiple leads, setting reminders for yourself is a great method to stay organized.
A hotel sales manager connecting on a sales lead via phone.
If you wish a client to remember you, creativity is the main way to be successful. Personal approach to your correspondence, proposals, and site visits will help to be successful. Let your clients know that you did your task, listened to them patiently, and that you are not like from other sales managers. Treating each client in an individual way will set you distinguished from the competition.
5. Have detailed knowledge about your hotel.
A smart sales manager should be well-informed with the knowledge of what their hotel offers as well as what the competition offers. What is your hotel’s strong point? Which areas can developed? One of the most tactful ways to compare yourself to the competition is with a site visit to a competing hotel. This is especially significant for new sales managers and can be helpful when a competitor has had major changes.
6. Celebrate success.
The burden of revenue targets, activity quotas, and frequent rejection can make sales people tired than their other colleagues in operations. A good hotel sales manager involves sales staff, understands their ups and downs, and recognizes wins big and small. Follow by the department regularly, attend sales meetings, and covet your big producers.
7. Understand the client.
Salespeople must be immediately likable, and even more likable with time. If not, they’ll have a tough time getting face time with clients. They should also have confidence, be nicely groomed, and be a great listener. If you’re not achieving this vibe in an interview, your clients may move on. When making an offer, leave room for discussion; it’ll be a good symbol of how well they’ll discuss with clients.
8. Prospect or perish.
A hotel sales manager will search for any reason not to connect with a client by making calls—arranging files, engage in office lattes. Days and weeks pass by, and instantly your hotel has lost market share. Don’t let this occur.
Prospecting is like saving money: most people pay money first and save what’s left over: nothing. Save first by making prospecting the number one preferred task every day. Rest guaranteed, the other duties will be easily done.