Running an SEO campaign takes many skills, a lot of time and some considerable effort, but anyone who has a bit of motivation about them can run an SEO campaign, you just need to make sure it’s successful. Search Engine Optimisation campaigns are built on many different things, from link building all the way through to social media management, so you do need to be incredibly organized when it comes to running your campaign.
Take a good look at your site before you begin your campaign because the on-site optimization is something you must take care of before beginning your off-site optimization. There is no point in driving extra traffic to your website if when they land where they take one look and then bounce away again. So make sure you have your website as good as it possibly can be before investing time and effort on your offsite campaign.
You also need to do some competitor and keyword research and then implement these findings into your own website. Look at 5 keywords you want to rank for and then compile a list of the top 10 results for each keyword.
When you do this note down in a spreadsheet per site for each of your competitors:
- Meta Title Tag
- Meta Description Tag
- Meta Keyword Tag
- Google Indexed Pages
- Inbound Links
Once you have this information you can then go about working out what titles, descriptions, and keywords you need and it will also give you some idea about a number of pages and content you are going to need, along with hammering home the amount of effort you have to put into link building to make the campaign a success.
You then need to sit down and write a plan of action in terms of what your SEO campaign will consist of. It is important to remember that you need to run your campaign over a wide period because you can not do everything in one go else this will look incredibly unnatural to Google and will, therefore, do you more harm than good.
A good SEO campaign will consist of:
- Directory One Way Link Building
- High Page Rank Link Building
- Article Writing And Article Submission
- Press Release Writing And Press Release Submission
- Social Bookmarking
- Twitter / Facebook / YouTube – Social Media Management
- Content For Your Own Site – Blogging And Articles
Make sure that you keep a spreadsheet of all the things you are doing so that you can tick off, month by month when things have been completed and also what you need to work on. Do not feel you have to do everything yourself as you can quite often find overseas contractors to do some of the more mundane things for you, but do check them out before you use them as if they get it wrong, it could be curtains for you and your site.
Make sure you add all of your content to your site first before you release it to the Press Release and Article sites and also make sure that you vary your anchor text for your links to try and capture your top five keywords.