Search Engine Optimization and Why it Still Works Today

May 12, 2018 by OurNetHelps

In the postmodern world, businesses thrive on information, without which there would be no need to start one in the first place. You cannot succeed on the web without adequate information and lack of marketing tools that work makes it even worse.

In this post, you are going to discover SEO mistakes many, including you, are making without being in the know. Technically, why sometimes a given site where you can get your homework done doesn’t feature on the first page of Search Engine Results Pages (SERPs)

SEO: trends and developments

In recent years a lot regarding SEO has changed.  For instance, you can longer trick your way around Google’s bots for higher web ranking through keyword stuffing.  And while the use of targeted words is one of the oldest strategies that still work, overusing organic search words is a technique that won’t get your website to audiences but instead, closer to Google’s Penguin radar.  Imagine struggling to build a website, put up the best content and pay for hosting only for all your efforts to go down the drain because you are trying to manipulate search bots algorithms.

Alongside your online business efforts, the world’s biggest search engine promotes a fair playing ground for every website.  Human effort remains a viable input in communicating brands to a wide variety of audiences that check the web every day in search of products and services.

Now, as a business owner who wants to succeed online, a webmaster’s account will help you do many things such as conduct website keyword auditing to find out if your key phrases and Adwords are performing to expectations or not. Also, you are able to monitor landing pages and other sections of a website and find out those that witness higher web traffic and compare them against those that do not.

You can use the analysis results to make adjustments where necessary, improve internal linking and invest more in quality outbound links. All these points towards SEO as a timeless way of creating brand awareness on the web. But here comes another important question. Why do online marketers, bloggers, copywriters, and webmasters still invest heavily in SEO irrespective of the changes that have taken place in recent years and Google’s changing policies?

Why is SEO still working?

Well, SEO still works because of the following reasons:

  • You will spend less money and still get higher online ranking and strong presence. It is to say, while some online businesses spend heavily on leads, social media advertising, and PPC techniques, content optimization is a very effective ROI strategy. Google still keeps tabs on every action that tries to manipulate its bots.
  • Many people are looking for information relating to products and services in this age. That alone makes web content like product reviews, news, and blogs powerful ways of generating organic web traffic.  You will always be using the right keywords to make your website visible to users and search bots.
  • With the advent of Smartphones, people are now able to search for content on the go without having to use desktop or laptop computers. With it, Local SEO has come to the fore, a technique that makes it possible for webmasters to customize the content that suit users in different regions of the world.  It combines with Google Local to create a formidable search optimization that was never possible a few years ago.
  • Boosts business profile visibility. Here, you’ve got to think about optimizing social media page of your business using target keywords, installing sitemap plugins, Google maps, and image alt tags. Through this, web crawlers are able to update new information as soon as social media indicators make it available for indexing.
  • Search Engine optimization is here to stay and the fact that your competitors are using it to edge you out of business makes it an even more viable option for content marketing. Do not run the risk of losing visibility because a competing venture is doing better in SEO. You have to keep monitoring keyword trends, trending topics and keep tabs on new techniques.
  • The future of SEO is still bright; where the use of specific keywords to boost web ranking will be more robust despite changing policies in the blogosphere. It means that online merchants, bloggers, V-loggers and content creators in other specialties must continuously invest in organic search.

Every day, something new comes up and to make sure it reaches as many people as possible, it is imperative to share the information on social media and other platforms on the web.  Some use search engine-friendly tactics that boost business exposure, while others are stuck with old-fashioned approaches that are dying by the day.  Continuously updating your website with fresh information such as new product reviews and news is one thing, but doing so expertly is another activity altogether.

Article Written By Amber Wilson is an educator and a technical writer from Everett currently employed as a content strategist at ThesisRush. She believes that blogging is the new type of journalism.

SEMrush