Search Engine Optimization (SEO) is a must for any successful small business. It is an invaluable tool to achieve market authority and dominance. There are many SEO techniques that small companies can. This article will examine the top 5 tools available.
First of all – why should you use SEO?
Building a successful business is like building a house. A lot of time and effort goes into both projects. However, what would happen if you make repairs using low-quality tools and materials? Or even worse – just ignore the need for repairs? The answer is obvious.
A house should be built using quality materials. It also needs a solid foundation. In a similar way, an online business should be built using ‘quality materials’. A good website needs a strong foundation. What is this?
1. Keyword analysis
2. Competition analysis
3. Quality links building
What can other tools benefit your website? Here are 5 great tools to use:
Google search results give preference to sites that have Google+ page. Businesses listed with Google+ also come up top in search results. Facebook provides the potential to reach an audience of millions.
Remember that these are free tools. The only drawback is that it is time-consuming to create this new content – after all, you have a business to run! For a small price, many small businesses outsource SEO services. Those with experience in SEO techniques know the best way to optimize websites for search engines.
To do any job well and to have the work last you need to have the right tools. These 5 tools – social media, promotional videos, a social profile, social bookmarking and local optimization can help your business. However, having the right tools won’t make you a master at your trade. So look for a professional SEO consultancy firm who can do the job of building your customer base for you.
Social Media Exposure: Every small business needs a Facebook page, Twitter account, Google+ page and in an Instagram account. These services are free and easy to set up and maintain. How will they benefit your business? These services allow you to:
1. Interact with customers
2. Get customer feedback
3. Increase your online presence
Promotional Videos: Promotional videos are great ways of engaging your potential customers. No one should think that they are difficult to make – they’re not. You may already have the tools installed on your computer. There are also many online resources that you can use. Use pictures of your product and services. These types of the video also do much to increase online presence and draw in more customers. You can also distribute them to many sites like YouTube, Facebook, and Twitter for free!
Social Profile Links: Build up online authority and content by having an external social profile on Web 2.0 sites. This is becoming increasingly more important in the new age of social media. There you can post articles that link back to your homepage.
Social Bookmarking: We usually use bookmarks on our personal computers to remind us of sites that we found useful. Now social bookmarking has become on of the hottest topics in SEO marketing methods. Sites like Digg, Delicious, StumbleUpon and Tumblr allow anyone to place bookmarks. These provide good, authoritative backlinks to your site. The result can be an increase in visitors.
Local Optimization: It is easy to register a local business on Google Places. This increases the chance that you are be found in a Google search. In fact, even businesses without a web page, rank high in local searches if they have registered with Google places.