The first approach to maximizing your internet marketing is to optimize your website. There is a simple process which you should go through to ensure your website is optimized.
Keywords are essential: Before you can do anything else you need to pick the words which will most likely to boost your ratings. These keywords must be related to the product or service you are offering; if they are not people will quickly leave your page! You can download a variety of software which will help you to understand the popularity of certain keyword searches. The more popular the search the higher the cost will be if you go for pay per click advertising. However, there is little point going with a keyword that is rarely, if ever searched on!
Also Read: Best Free SEO Plugins for WordPress
Title Tag: This is a short text which summarizes your article or even your site. It is similar to a book cover and should entice people to look further. This is not a sentence or phrase but rather several words or short phrases. The title tag should be compelling and focus on one keyword. If you can squeeze in a second then do so! Your keyword must be relevant to the information on your page and must be very near the beginning of your title.
Every page should have its own title tag; this will stop the search engines from thinking there is a duplicate page and will increase the popularity of the site. A title tag should be less than 69 characters to prevent anything being lost in the results.
Meta Description Tag: This is the actual summary of what information your web page has on it. It should lead on from the title and add a little more information; this should attract your customers and can even include a call to action.
It must also include your brand and should be no longer than 160 characters.
Header tags: this is the title on your page; there is only one on each page and it should ideally include your keywords and something which will entice your visitors to stay on your page.
Image File Names: Every image you place on your website should have a short text summary attached to it. This is known as an alternative text tag and will help to inform the search engines what your web page is all about. This tag is also used by those with visual impairment; software can read the tag and relay information to the reader regarding the picture.
Diversity: Your text should include your keywords; however, they should not appear too many times! Instead, you should ensure there are plenty of other words which are closely related to the topic you are covering.
It is the content on the page which will have people hooked and returning for more information. To ensure this is the case your page should be full of interesting facts and encompassed in a well-written article. It is also important to create a lengthy article; this will show that you know your subject and this is apparent to both your readers and the search engines. No matter how great your keywords are they will be of little use if you do not have great content on your page.
Relevant: It cannot be stressed enough that your content must be relevant to your titles and tags. If it is not the visitors which are attracted will quickly leave and be of no benefit to you. It is also becoming increasingly important to the search engines as they are starting to monitor ‘bounce’ rates. A bounce is when someone visits your page and then swiftly moves on or back to the search engine.
Linking: This is still one of the most important techniques in improving your ranking position. The quality content you have created and the tags will ensure your site is noticed and approved of by other websites; this will enable the opportunity to create links between your site and theirs. The more good links you have the higher your site will rank in the search engine results.