There is a boom in the world of the internet these days with digital media taking over everything from communication to business in its own hands. Websites are the best sources of information and trade having the capability of taking your business to unprecedented heights. While getting a website up and ready takes no longer than a few hours, getting a spot on the first page of Google and other search engines take up a bit of task.
That’s when On Page SEO (Search Engine Optimization) comes into play. On Page SEO refers to the tweaking of various aspects of the website like HTML codes, keywords, tags, images, outbound links, etc in order to attain better search engine rankings. All these On Page SEO factors, when amended properly help increase the number of unique visitors on your website, blog or e-commerce site, thus ranking up its credibility in Search Engine Results Page (SERP).
How Does On Page SEO Differ From Off Page SEO?
By now, it is known that On Page SEO deals with all the modifications you can do on your website, for e.g., titles, meta-tags, descriptions, links, keyword density and much more. On the other hand, Off-Page SEO refers to the ways by which a website’s reach can be extended to a larger audience without playing with the internal contents of the site.
The feat is achieved by taking help of various Off Page SEO techniques that include social sharing, article submission, blog marketing, forum commenting, guest posting etc. The central objective of these Off Page and On Page SEO techniques is to obtain better search engine rankings and increase visitors to the site; thus helping with the direct and indirect revenues.
A Step By Step Approach to an Effective On Page SEO Technique:
Optimizing any website takes in a lot of time and effort, but is not rocket science. There are various On Page SEO factors that contribute to the overall ranking of a website. Let’s have a look at the ways of employing On Page SEO techniques to attain better rankings and reach a wider target audience.
The title tag is by far the most important On Page SEO Factors and is the first thing that the search engine results show up. Besides being short and sweet, it should include your main keyword and needs to be attractive enough for the search engines to rank it higher above thousands of other similar titles.
A meta description is an integral part of On Page SEO technique since the content shows up when a user searches for exact and related keywords on the web.
The content body includes the text, images, and videos that are of main interest to the site visitors. Needless to mention, the content has to be creative and should be written in a natural flow, not for the purpose of stuffing keywords and getting more website visitors. Having graphics content (images, diagrams, and videos) on a page alongside the regular text helps reduce bounce rate of the site.
The headings tags should be optimized to contain at least one of the keywords in them, either the primary keywords or its synonyms and variations.
This particular part has the ability to either make your SEO campaign a success, or an utter failure. A keyword should be properly researched and used in the right proportion (keyword density should be between 2-5%); synonyms(LSI), singular/plural forms and keyword modifiers should be used in order to avoid keyword stuffing and enhance content quality.
The URL of a page, if it contains the target keyword, is a great addition to On-Page Search Engine Optimization.
Internal and External Links:
Any web page should link to other pages on the site or to other external links for the sake of SEO. A high-quality page having no significant internal or external links is of zero value to search engines.
The images on a web page should contain a filename in the form of the keywords with hyphens in between as part of a neat On Page SEO Strategy. It should also have the alt text that contains the primary keyword.