Keywords are a crucial aspect of inbound marketing or Search Engine. Using the right keywords for the target audience can do wonders! If you are an SEO or someone with basic SEO knowledge, you will know how much content depends on keywords to reach the desired audience.
Finding the right keyword, using it in the appropriate place and reaching the target audience makes the SEO job done great. Several SEO strategies can help to rank higher on the search engine results page and using suitable Keywords is of prime importance. You might have known about how SEO experts loaded website content with keywords without any context in the last few days. Now, Google ranks pages based on the relevance and not on the number of times keywords are used.
Here in this blog, we help you understand top keyword research tips to improve the ranking. From creating a list of keywords and analysing their relevance to ranking the keywords, the following tips can help you lead conversion leads.
Top Keyword Research Tips for SEO Ranking
Your keyword strategy and research must start with selecting the high-performing keywords. Also, these keywords must drive relevant traffic to your business. Let’s check out the tips now:
1. Research your Audience
You are marketing for the audience around you. Keeping this in mind, be specific in selecting the audience who are relevant to your business. Being specific about the readers will be more helpful when presenting your info. The readers will not read the whole text, they would skim only for what they require. Keywords play a vital role in helping the readers quickly find the info they look for
Smart content marketers work smart by researching to find out their audience pain points and come up with an apt solution. Researching your audience will ultimately provide valuable insight into their queries and their actual searching on Google.
2. Brainstorm Topics
Keyword brainstorming is one other significant step. This generally means preparing a list of keywords that your customers might search for. Be it based on:
- A problem or solution
Be it based on any of the above factors, generate a list of keywords you think your audience will search for. Then go for testing. While testing, you can use various tools to measure how many people are searching on specific keywords.
3. What’s Trending?
Gain an understanding of the trending keywords. Some platforms to look for trending keywords are Twitter, Google Trends, and social mentions. There are also several free tools to help you find what people search for—for example, Google Trends, which is widely used for keyword research.
4. Get specific
Now is the time to get specific! Understand the three main factors for choosing good keywords by getting specific. Ensure that the keywords you have chosen are relevant, have a high search volume and are authoritative. Once your keyword has no search volume, you may not attain the result you expect. Also, the keywords must be relevant and meet the needs of the reader.
5. Take advantage of Google Suggest
Have you used Google Suggest? Google Suggest is a Keyword Tool. In this tool, you can type any keyword into the search box of the Keyword Tool. Then this tool will help you identify the most relevant keywords for your business. While you use this tool, you can see how the tool auto-fills your searches as you type. This will be a pop-up list of suggestions that people searched for. Also, the tool gives you all the recommendations with a high search volume.
6. Competitors Analysis
Do you know how your competitor is performing? Also, have you checked the ranking keywords of your competitor? If not, that is the next step. Analysing your competitor means looking for their ranking keywords and the relevance of those keywords. Identify valuable keywords that your competitor ranks highly for. Now cross check if you have used it. If not, you can also use the keywords for a better ranking. However, make sure that you compare two or more competitors to get a richer analysis.
If you want to use any tool to make your keyword research easier, there are many.
- Google Keyword Planner
- Competitor Source Code
- Ahrefs Keywords Explorer
- Moz Keyword Explorer
- Google Ad Planner
The above listed are the widely used tools for keyword research. Generally, a keyword research tool will help you find the keywords that are relevant and authoritative for your business.
8. Use keywords to build your content strategy
Now, where do you use the Keywords? Be it an article, blog or any other content, there are specific areas where you must use your keywords.
Here are few areas where you are supposed to use the keywords to rank better:
- Meta Description
- SEO Title Tag
- Article Title
- Within the First 200 Words
- Throughout the Article
- In the Last 200 Words
Also, make sure that you don’t go for keyword stuffing. While you use the keyword throughout your content, make it natural. Use the keywords to convey the information genuinely.
9. Study your Analytics
Are you aware of the Google Analytics strategies to measure SEO success? You can use Google Analytics to measure SEO to understand where you stand. Remember to review not only organic traffic but also other traffic sources that impact traffic decline. Make a comparison of how many keywords in a Google AdWords campaign. Finally, create your SEO dashboard. If you want to become an SEO expert, ensure that you study analytics and track your SEO efforts to reap the benefits.
10. Find common customer questions
Ultimately, all the tools and strategies are applied to reach the content to the audience. So keep in mind the readers and buyers while you develop your SEO strategies. Find the common queries and their pain. Remember, exact keywords can do wonders to your content!
We have read the top tips to improve SEO rankings. An SEO will always have to be updated about the changes and evolution happening in the digital marketing industry. Every content is essential, and it takes effort to rank in google. As we already said, Keyword stuffing is not the solution anymore. Relevance is more vital than anything! Use accurate tools and services to track your SEO efforts.