Every ten years, a new technology or concept gets discovered which changes the very face of businesses. Without focusing a lot on the past, let us delve into the present.
In the present days, you hear so much about digital marketing, artificial intelligence, machine learning, big data analytics, and more. The major changes happened because many innovations and new methods happened in the fields of marketing.
In the past decade, the usage of the internet has increased by leaps and bounds. There was a time internet was used only by software professionals. With businesses investing high time and money in the online field, even common people started using the new technologies.
The result, Ecommerce business have become a trillion-dollar industry. With social media having become a force to reckon with, the demand for digital marketing has gone to a high level. If you are a person who is always interested in a good high paying job in recent times, the digital marketing doors are open for all.
In this article, let us focus on how to start a career in digital marketing.
When you talk about marketing, it is about making a change in people’s lives and needs. You need to connect with the audience in the place where they spend their free time. Decades ago, many businesses which had their brick-and-mortar stores had their presence in thriving marketplaces. Now, people spend more time on their social media profiles and playing games online.
There is a myth among many, that digital marketing is related only to the social media platforms. However, the truth is far from true. Digital marketing includes every concept that is connected with electronic mediums such as social media, email, websites, and search engines. In fact, this marketing even involves the strategies used by businesses to connect with the target audience.
What Will You Learn from Joining Any Digital Marketing Course?
The Course will not be limited to:
- Writing and posting blogs/articles as per the demands of the company
- Maintenance of social media profiles, traffic via Tweets, paid ads, and measurement via various online tools.
- Engaging with customers on the internet via various forums or social media.
- Online marketing
- Pay-per-click (PPC) marketing
- Mobile advertising/marketing
- Social media marketing/social media optimization/search engine optimization/Search engine marketing
- Viral Marketing/Advertising
- Website Marketing
- Email marketing
- Affiliate marketing
- Content marketing
- TV marketing
- SMS marketing
- Radio marketing
- Billboard marketing
How to Start a Career in Digital Marketing
Are you really interested to join the long list of digital marketing professionals who are sought after by companies?
Then, there are various online institutes that offer the best courses for a fee. Also, there are many colleges that offer face-to-face classes for students. You can select the best course and institute based on the reviews and other categories.
There are many professionals who, other than doing a career in their own domain, also opt for weekly classes in Digital Marketing to gain knowledge. Shall we offer the best tip to start your entry into the world of Digital Marketing?
There is a Google Digital Marketing Course for beginners (free). You just need an email, laptop/PC, and an internet connection to begin and end the course. Of course, you need to take an exam at the end of the course. If successful, you will get a certificate recognized by every University and company around the globe.
1. Your Own Website Will Help
You need to work on your own to learn the techniques of Digital Marketing. The courses/institutes can only give information on the basics. So, it is better to have your own website and start practicing the different concepts to gain knowledge and sharpen your skills. A digital marketing professional will need to promote not only the business website but also the products/services. So, it is mandatory to have a website to learn the skills.
2. SEO Expert
SEO has existed long before Digital marketing attained popularity. But the basics still remain and are followed by businesses worldwide. While paid marketing campaigns can give instant visibility to a new company’s product or service, SEO can build a solid base for your website on the internet by listing on various relevant directories and forums.
SEO is not only related to creating backlinks, but it also involves strategies by which you make the company website, content, and other features lovable to search engines. Please note, unless you have SEO skills, it is difficult to become a Digital Marketing Manager.
3. Google Ads Certification
As already mentioned above, Google and other search engines also have separate courses on how to use their adwords for advertisement. If you become proficient in the usage of these Adwords, then it will be easy to promote any product/service on the internet.
You can acquire a Google Ads certification (Expert). Kindly go through the Your guide to Google Ads.
4. Facebook Ads
There are many who have gone to the very corners of the globe to say Facebook has died a natural death with the introduction of other social media platforms. But the truth is Facebook has reinvented itself with Ads. To become an excellent Digital Marketer, you need to be proficient in Facebook Ads, and also other platforms such as Twitter, LinkedIn, Pinterest, and Instagram. You can make use of this link to learn free marketing courses.
5. Google Analytics
As a Digital Marketing professional, it is vital to know Analytical tools. Please note, every investment made in digital marketing must be accountable and it should give more than the desired results. You can make use of the following link to sharpen your knowledge regarding Google Analytics:
6. Get a Job as a Digital Marketing Intern or as a Junior Executive
To gain skills, you need to start at the bottom of the stock in either a start-up or a digital marketing agency. It is mandatory, you have a high energy level, take the initiative to learn the job with seniors, and get to know the strategies. You can also work as a freelancer, but you will get little help when faced with dire situations.
7. New Updates
Digital Marketing is always evolving, and you need to stay abreast of the new updates. Unless the fire of knowledge burns within you, it is difficult to sustain in any field. You need to keep a tab on Google updates and learn new digital marketing tools. You can browse these websites to learn the recent updates: Seroundtable, Search Engine Journal, Google Blog, content marketing institute.
What Will Be Your Role as You Advance in Digital Marketing Career?
These days, every company in any industry is dependent on digital marketing strategies to make their products/services more visible to the audience. After completing the course, you can join as an intern or as a first-level executive in a start-up or small to medium to big-level companies anywhere around the globe. Or you can join as an intern (with pay/without pay) in an agency that offers digital marketing services.
It is also easy to gain jobs as a front-level executive in other companies that offer various services such as website design, SEO, SMM, graphic design, and other services. You can easily find your way to a six-digit salary via these career profiles in Digital Marketing.
- Digital Marketing Manager
- Digital Marketing Intern
- Digital Marketing Executive
- Digital Marketing Analyst
- SEO/SMM/SEM/PPC Expert
You can start your Digital Marketing career this way – start writing blogs – gain SEO skills – Google Ads and then Facebook/Social Media Marketing.
We sincerely hope this article on how to start a career in digital marketing has given the necessary information.