How to Market Your Business for Free (Updated)

October 20, 2016 by OurNetHelps

Marketing your business online is one of the most effective as well as cost-efficient ways to promote your business. With almost all people using the internet in everything they do, it is just perfect that you take advantage of the internet to market your business using all the means available on the internet.

Attend one networking conference a week: Networking is a great way to generate clients for your business and improve visitor counts to your website. Networking does take time but once it clicks the profits skyrocket. Most people give up on networking too quickly and don’t take the time to nurture their business or their site. I’m not going to lie to you and say any of this will cause profits the same day but they will happen. On average networking can generate paying clients for your business in 5-7 months (or sooner), but it requires consistent action over that period of time.

Starting Your own Meetup group: Meetup is a great way for you to get in front of your target audience easily and cheaply. Just create a meetup group that caters to your target visitors’ interests, and bam, you have a captive audience to build relationships and provide value to. If you try to sell to your meetup group quickly, people won’t take part in it. Focus on relationships first and the rest will come as time goes by.

Develop a list of partners who can refer you, and set up a coffee or lunch meeting. If networking isn’t your thing, but you do well one-on-one, reach out with a personal invitation for coffee or lunch. Make sure these people serve or are key members of the target market you are trying to reach out to. LinkedIn is a great place to start looking for these types of connections. Building a profile is easy and takes no time at all.

Send items of interest to referral partners to stay top of mind. Once you develop relationships with referral partners, don’t let them freeze. The key is to keep your relationships going. One way to stay in front of them is by forwarding an article that might be of interest to them. You could send them an invite to a special event or something related to their industry. Try to make your updates/launches happen on a regular basis. You should also try to have lunch once a quarter.

Try using free classified ads on a website like eBay, craigslist, or Angies’ List. This one is pretty self-explanatory. Try to write a really professional ad and direct the users to the landing page on your website (with an opt-in box to gather emails). I have heard that lots of traffic can come from StartupNation.

Write personalized letters to targeted customer prospects: Personally addressing your prospects creates a different feel for a visitor or prospect. You should learn to establish a relationship and that is one of the major things about selling which you can take into account when building a website. You can either email them if they’ve been added to your opt-in list or you can write them in hand.

Write for a popular niche publication/blog: Niche Marketing/Blogging is a gem for free marketing/Visitors. If your target market belongs to a specific niche, offer to write an article for publication for free. Publishers are always looking for new content and original ideas. Your brand will get instant authority and you’ll get recognition as a leader in your niche.

Become an expert: Three ways to gain experts status with the press are to write articles for free and to join organizations like ExpertClick and ProfNet.

Send hand written thank you note to your previous customers with either a gift or coupon for future services. Your customers are the best source of free marketing and also likely will buy from you again. All you have to do is provide them some incentive. Take time to offer them a thank you with a card, a gift, or a coupon they can offer a friend. You might even gain new prospects or new members for your opt-in lists.

Reach out to other businesses that serve your target audience and partner with them to increase your marketing reach. This works a lot like developing referral relationships, but it takes things one step further. In this instance, you can reach out to other business that is doing paid advertising and offers your services or expertise in exchange for access to their paid advertising efforts. This one is tough. You really have to foster relationships first.

Make direct contact with prospects using social media: Like sending a handwritten letter, sending a note through social media like Facebook, Twitter, or Google+ can also be an amazing tool for lead generation and to help you gain visitors. Don’t offer spammy replies either. You’ll be sure to get blacklisted then. The key is to reach out with purpose and kindness in mind. Try to offer some type of information or free advice that the user can use. It’s about providing value and acting like an authority in your niche. Social media is social… not about selling information. Just offer as much value as you can!

Write a pamphlet, book, report, or paper and encourage others to share it: Viral Copy is a report which was written many years ago and without much effort, it was spread to millions across the nation. In other words, it went viral. You want your authority and your brand to permeate through this report. Make sure you have a strong message, compelling information, and a few friends who you know will share it. You want to influence your niche and provide great information to drum up passion within your niche. Average won’t cut it and your competitors will leave you in the dust.

Drop the Sales Pitch & Start a Conversation: This is one of the most difficult yet rewarding things a business/site owner can do to get visitors coming back and investing in their solutions. Most of us have been taught in business class or on the sales floor that we must create flashy corny sales letters and to ditch the kindness and go straight for the sale wrong, completely wrong though.

It is important for you as an owner and a niche authority to create a conversation and understand the needs of your niche and speak to them with authority. Think about learning the Do Do Dialogue method. This is a great way to improve your sales skills and veer away from the wretched “salesman” type of impression your readers will get when looking at your content. Try to focus on what needs you can meet, what improvements you can generate, and what long-term goals you can help them achieve.

Offer Rave Testimonials to Vendors in Your Niche: This is one of my underground secret tactics for getting lots of web traffic. Just give an honest and fair (glowing) review of an authority vendor that serves your niche (think of big names like Dropbox or Amazon), and let them publish it. Make sure to incorporate links in your testimonials to your landing page. Curious prospects will follow these links and hopefully will become visitors coming back again and again to see your amazing, consistent content!

Start a YouTube channel: More than 1 billion visitors come to YouTube every month and many of these could be in your target niche! They could be clients, prospective business owners, or previous customers. Free traffic! Over 4 billion hours of video are watched and 72 hours of video are uploaded to YouTube each minute. Try to provide some amazing content and focused information for your viewers and you could increase your views overnight! Make sure in the descriptions, you post a link to your landing pages.