Google is present in our daily lives in many ways. It’s there for search, email, advertising – and even on phones, with Android. What not everyone knows is that there are dozens of Google tools that can greatly help a company’s marketing at different stages – from the sales funnel and the team itself.
Google tools can help a company’s marketing at different stages. There are Google tools for website monitoring, creating paid media campaigns, monitoring search trends, search alerting, and even organizing your calendar. Meet the top 20!
Google My Business
Google My Business is one of the tools that can help potential customers to have more complete access to your business information.
According to Google, “validated companies are twice as likely to be considered reputable by users.”
With the tool, you can include information such as website, opening hours, phone, photos, and more.
Google search tool
It is impossible to talk about Digital Marketing without mentioning Google as the main channel for generating traffic and attracting customers.
“Ask Google” has become a habit for most internet users. Therefore, many of these users will use the search engine to find your business in some way.
Google Search Console
More important than having a website, is knowing how to keep it compatible and friendly with Google.
Google Search Console is a more webmaster oriented tool. It’s used for fixing sites issues, measuring site traffic, performance, and more.
Launched in 2000 as Google Adwords, the current Google Ads is one of Google’s biggest tools in terms of representation — most of Google’s revenue comes from it.
Its concept is quite simple: to allow companies to advertise online, in Google search results and on partner sites, directly to a business-relevant audience.
Google Keyword Planner
Google Keyword Planner, as its name suggests, is a tool that helps you plan keywords to be addressed in your Content Marketing strategy. It integrates Google Ads.
Google Suggest is Google’s autocomplete, the one that suggests words whenever you start typing what you want to search for.
When you start writing a certain word, you can understand which other terms are related to your search and that have a high volume of searches by users.
Have you ever thought about how difficult it is for the marketing team to choose a topic that is attractive to the company’s target audience?
Obviously, relying on guesswork does not match the act of planning. And that’s where Google Trends comes in.
Google Alerts can be used to track content updates on a given topic.
The idea is that you receive an email alert every time a term you are monitoring is mentioned on the web.
It is possible, for example, to follow quotes referring to your competitors, important words within your market, or even what is said about your product or service.
Youtube is Google’s video platform that ranks as the second most used search engine in the world.
In addition, Youtube is among the top three most accessed websites, along with Google and Facebook, which means that video searches represent a significantly large share in search engines.
Google Shopping Ads (also known as Product Ads) works as a kind of store aggregator. With it, you advertise products on Google itself and make a connection with your store.
Thus, your store’s products and prices are always up to date at the top of the search page.
Google Analytics is Google’s free program for analyzing websites and apps.
With GA, you can analyze all the behavior of those who were on your site: number of visitors, average time spent on pages, where people came from, among others.
There are even more advanced usage possibilities, such as observing the funnel, conversion rates by categories, or even creating page A/B tests.
Gmail is Google’s email. Many people have a personal Gmail account, for its versatility, user-friendly interface, organization, and efficient spam filter.
In the corporate version of Gmail, you can use the company domain firstname.lastname@example.org and also email groups like email@example.com.
Google’s corporate email also has 99.9% availability guaranteed under contract, unlike personal Gmail. This means that you will probably never have an email out of order.
Google Calendar lets you schedule appointments and automatically send invitations to all attendees of an event or meeting.
Because it is online, Google Calendar can be accessed from any device with internet access. In addition, it is possible to program to receive reminders by email, SMS, and cell phone notifications.
Drive is Google’s cloud file storage and synchronization service. With it, you can upload any file and convert certain types of files into a Google format, such as documents, spreadsheets, or presentations.
These file types do not take up space on the Drive and the app allows 30 GB of file storage or unlimited space, depending on the contracted plan.
Google Forms is Google’s forms tool for doing research. With it, you can create a questionnaire with customizable fields. Google then creates a results tab with everything compiled, tabulated, and contextualized.
Sheets is part of Google’s productivity suite.
It’s Google’s Excel. A robust tool that has the great benefit of being in the cloud, and can be accessed from any device with an internet connection and no installation required.
Google Docs is a tool for producing content in the cloud. The great advantage of Docs is the ease of sharing the document with other people, whether from the same organization or not.
The tool also allows comments and suggestions to be made, contributing to the collective construction of articles, eBooks, playbooks, and other documents.
Google’s slideshow maker tool where you can create and edit presentations right from your browser. So there is no need to use the software.
Multiple people can work simultaneously on a single online presentation. It is compatible with PowerPoint, being able to export and import files.
With Google Meet, you can team up with clients, agencies, and even team members remotely. You can have audio and video meetings with up to 100 people, inside or outside the organization, depending on your G Suite package. In addition, Meet has chat that resides within the graphical interface of Gmail.
Google Sites is an excellent tool to create web pages without having to have programming knowledge. It lets you gather important files and create projects on a corporate intranet quickly and easily.
With Google Sites, you can embed spreadsheets, documents, and presentations in your project. Then you can make them available to the board or your customers. All information is accessible both on the computer and mobile devices.
Discover Google’s tools in depth
Now that you know the most important Google tools for your business, it’s time to get started.