Most small businesses have really felt the stagnation in sales when the economy took a nose dive and ate any profits that were hoped for over the last four or five years. All the traditional sales techniques that increase your sales productivity just don’t work anymore.
Relying on walk-in customers to your brick-and-mortar stores is no longer the way to increase your income and keep staff on duty. That doesn’t mean that there are no buyers for your products. Many people have money to spend. They just don’t live in the 50-mile radius of your store. This means rethinking your business plan completely. An E-commerce solution is the one way to reach potential customers.
There are tricks to the trade, just as there is in any industry. Setting up an online store is not a matter of throwing photographs of all your merchandise onto a page with a shopping cart. As you know, not every type of merchandise sells consistently in your store.
In an online situation, it is imperative that items are constantly fresh. New merchandise needs to appear in your store every week. Nothing should remain online for more than a couple of months. It is better than it sells out than goes stale. This is the type of situation where a professional can guide you in your marketing plan.
Around the world, E-commerce solutions are saving small businesses from closing. You may be a plumbing operation and think you have no need of a retail outlet. This is not necessarily true. You could be selling items to other businesses that have no access to your suppliers. Selling pipes or fittings online could be enough to carry you in slow periods. In the last two years, E-commerce solutions have increased sales for nearly every business reporting significant profits.