In-house or Design Company? Top 10 Factors to Consider when Looking for a New Website

June 14, 2018 by muneebqadar

What the most important question in this regard is about how to create such a website. Any established company always have two options in scenarios like these, either go for a design agency having expertise in developing one or go for the available resources already available with the company.

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There can be many factors that are involved when companies weigh up the options in this regard. In this post, I will include 10 of them so that you can know what are the pros and cons of both of them. Whether you want to go to a premier web design agency or an in-house team for your next project, this post will help you in deciding this quite easily.

1. Resource

  1. Design Company: If you will go for a design company, you will be dependent on the fees as the company then carry out all the activities.
  2. In-House: In this case, the company will be required to support all the activities.

2. Total Cost

  1. Design Company: Retainer/Fees paid plus costs for ad-hoc work
  2. In-House: The salaries which the company pays to cover all the work and the resources don’t need to be paid exclusively.

3. Media Buying

  1. Design Company: beneficial terms due to multiple clients.
  2. In-House: Not enough scale to gain a significant advantage. In other words, the company may end up with paying an amount that is a lot more than what is needed for a design company.

4. Industry Knowledge

  1. Design Company: There is no reason to believe a particular amount of knowledge is offered by a design company as it depends upon the number of years it is being active and the experience of the people working for it
  2. In-House: For a company, the experience in regard to industry knowledge is always up-to-date as it is the requirement for an employee to be on top of his game to retain his position in the company.

5. Marketing Expertise

  1. Design Company: In this factor, a design company will always score with up-to-date expertise.
  2. In-House: Companies also have employees who are good expertise regarding marketing but they require regular training or workshops for staying up-to-date.

6. Creativity

  1. Design Company: These companies offer specific creative people after checking every particular project.
  2. In-House: The creativity in this scenario will be far less than a design company and it will be harder for a company to attract a design to attract the target audience.

7. Control

  1. Design Company: The company will totally rely on agency priorities
  2. In-House: The company looking for a website may have full control with total accountability too.

8. Flexibility

  1. Design Company: High flexibility is what is required and a design company offers exactly that
  2. In-House: Flexibility will always be restricted because of the internal structure and processes restrict this.

9. Technology

  1. Design Company: You can expect the use of latest technology, software, and tools as these are the prerequisites of what everyone expects from a design company.
  2. In-House: For making in-house projects, the company always have to purchase a technology needed for it and the training of the staff is also an issue.

10. Relationships

  1. Design Company: The existing relationship/partnership of the company with various companies of the highest repute like Google, Microsoft, Hubspot, etc.
  2. In-House: Companies being a standalone entity have no or very few direct relationships with the big wigs of the industry.

Final Word

I am sure most of my readers must have some questions/queries in their mind regarding this post. And I am also certain that there are some readers who are expert in this subject and would want to give your valuable feedback.