How to Rank Website Higher in Google

November 3, 2018 by avani-shah

More attention is given to the searcher’s intentions

Google is intelligent to ask searchers for many different things. Whether it is “why do mosquito bites” or “evening party clothes”, it is important to understand what the user intends, and what type of answer should be provided. For example, if you search for later, then I suspect that you want the definition of “evening party dresses” but rather the option to buy costumes. In this case, the results will show you the selection of e-commerce shops. Or, if you type the query “makeup tutorial”, then the top of the SERP will show you the video instead of plain text results. Why is this?

Many people suspect that Rank Brin is involved in providing better results and is closely watching the behaviour of the investigator. So for example, if you click on a result on several others, it will understand that it is the type of content the user wants to see, and it will show more of those types of results. That’s all you know, Rank Brain is not one of the new ‘Marvel’ villains, but it is actually an artificially intelligent program created by Google and used to process questions. In addition to being able to understand user SERP behaviour, they have a mechanism for understanding economics and relationships between topics and questions. This means that if we can get an idea that “evening party dresses” and “wedding guest organization” both are very similar in meaning. It’s still important to use keywords in your content, but search engines are getting a lot smarter, which means that you do not need to fix rankings but rather the searcher’s needs for boost search ranking.

Join Web 2.0 Site

Joining a Web 2.0 site is an excellent way to develop a search engine friendly link. If you are not familiar with the name, Web 2.0 is used to describe words that have a social networking component. Sites such as Squidoo, StumbleUpon, and Tasty create site most of the content from site users. These types of pages provide interactive information along with sharing information, where you can add articles to yourself, which includes 9 free backlinks per website. Do not duplicate your existing articles on your website and use them for Squidoo or Hubpages, because the search engines are filtering the content like this.

The best way to create links through and build strong SEO profits is to create unique keywords that are focused on your keyword. Always try to include videos or images such as multimedia, to gain more trust and authority. It only takes some articles until you will be able to add many backlinks to the main site in your articles. I really like Squidoo’s RSS feed widget, because it gives good backlinks and references for the link, which is great for search engines.

Unique content

What is unique content like Google In the last few years we have seen an increase in the importance of content creation and curation as marketing tools? People use the web to search for information, which is why Google is putting so much value on unique content Creating large contagious materials that are intended to share such as videos, blog posts and eBooks is also a big size advantage. The benefit is that people will link to your website or blog and therefore Google ticks you up in your search engine calculations, often backlinks to your blog and other websites on the website.

This is where the strategy of “offsite optimization” feels its importance and beginnings and should be
involved in your SEO strategy.

Confirm your ranking

To confirm your ranking, start searching for phrases in Google. You will now see that “average position” is not exactly the same as ranking. Sometimes, you will see more rankings than you report. Other times, you will not be able to see your site at all.

There are many reasons for discrepancies.

• Your site should have more than one page that ranks for the phrase.
• Your site may also rank in image search results page.
• Your site can rank differently from the average ranking during the date range in the report today.
• Based on your location, browsing history, etc. your search results can be personalized for you.

You can avoid the last issue by doing some things before searching: log out of Google using the “private” or “secret” settings in your browser, using a browser you do not usually use, connect Using Google or Google’s Ad Preview Tool to Use Proxy Server.

Publish relevant content

Quality content is the number one driver of your search engine ranking and there is no other way for great content. Quality content created specifically for the user you want enhances site traffic, which improves the rights and relevance of your site.

Target and Identify a keyword phrase for each page. Think about how your reader can discover that specific page (with phrases like “Mechanical Engineering in Michigan,” “Best Applied Physics Program” or “Michigan Tech Degree”). Then, repeat this phrase several times on the page – one or two times in the opening and closing paragraphs, and two to four times in the remaining content.

Be sure to use bold, italics, title tags, and other emphasis tags to highlight these keyword phrases – but do not do it anymore. You still want to read your language and writing style naturally. Never write good writing for SEO! The best engines are written for the user, not for the search engine.

Improve the quality!

Relevance is all in terms of quality. So here is the ultimate SEO trick … If you want to increase your Google ranking, then your goal is to create the best page on the Internet for that topic. Do not try to make a robot move. Try to help people find the information they are looking for.

Find ways to make page magnificent. Add detail. Add examples, add links to other great pages. Add graphics. Add a video Do not just add keywords. This is all about the reader. Make it a better page anyway.

Off-page optimization

SEO experts generally agree that off-page link building technology can contribute approximately 80% of the effectiveness in any SEO campaign. Off-Page Optimization or Building Link is the most important activity of our website to help us rank well in search engines. And the main driving force in it is backlinks.

Tip 1: Competitive analysis
Tip 2: Content, Content and Content
Tip 3: Guest Blogging
Tip 4: Join Web 2.0 Site
Tip 5: Vendors, Partner Testimonials
Tip 6: Link requests from your connection

Avani Shah is a Marketing Manager at TemplateTrip. She is a resident of India. Avani is also experienced in Prestashop Responsive Themes, WordPress Ecommerce Themes, Mega Shop Woocommerce Responsive Theme. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing , Web Development.