Free Analytics tools for Mobile App Developer

November 30, 2016 by arpita-singh

Analytics is an important aspect of app development. You must be able to judge your performance using analytics in order to know whether you’re doing things the right way or not. App analytics provide an insight to the performance of the app and according to an App Development Company, analytics are an integral part of the development process and a mobile app developer must know about the various analytics tools.

Why is analytics necessary?

Analytics is important for apps because they offer an insight into the usage of the app. It tells you which parts are converting and which are not. Here are some prime reasons for mobile developers to use mobile app analytics tools for their apps:

  • It helps in building an efficient and effective mobile marketing campaign. You know who uses your app and who doesn’t and thus, it becomes easier to target the right audience and run a successful campaign.
  • Analytics tell you about the parts of the app that are being used and the ones which are not. In this way, you know what parts of your app need attention and which ones are working fine.
  • It also tells you what parts of the app play a role in driving conversions and getting you the sales or subscriptions.
  • It also tells about the repeat users, who are using the app on a continuous basis and also the ones who just used it once and never opened it again.

Free analytics tools for your mobile apps:

If you’re into mobile app development, then you must be aware of the free analytics tools that are available on the internet. Many of these tools are absolutely free, while some are free up to a basic level and offer some premium features as a paid version.

After taking suggestions from a well-known Mobile App Development Company, here we have some of the most effective and free analytics tools for your mobile apps:

Flurry:

One of the oldest app analytics platforms, Flurry is a must for every mobile developer. Acquired by Yahoo, Flurry also has an ad network, which helps you in finding out the performance of your ads in addition to general analytics like active installs, geographical segregation of users, time spent on the app and so on.

Google Mobile Analytics:

Analytics is incomplete without Google. Being the best search engine, Google Analytics is very important for your site as well as apps. An App Design Company in the USA stated that Google Analytics is the best platform for free analytics and every mobile app developer must know about it. The tool integrates with AdMob and gives you an insight on how your paid campaigns are working along with the detailed analytics report of your app.

Apple App Analytics:

Designed for the iOS, Apple finally launched the official Apple App Analytics. Even though the functionality of the tool is limited,iPhone App Development claimed that Apple App Analytics provides the most basic and important metrics relating to an iOS app. So, if you’re into developing for the iOS, then knowing about the Apple App Analytics is a must.

Amplitude:

A cross-platform analytics tool that works for both apps and websites. Amplitude provides deep insight into the behavioral layer of the user base, enabling the developers to understand the patterns of user behavior. Some of the useful analytics provided by them are the User Flows, Behavioral Cohorts, Retention and Funnel Visualization. The tool is free up to a basic level and requires a paid subscription for the advanced features.

Countly:

They primarily offer enterprise solutions but also have free and cheaper options for analytics. They are a well-known analytics firm and boast of a dashboard that is easy to read, even by those who are new to it. They offer comprehensive analytics solutions and claim to offer SDKs for the highest number of platforms in the world. So, if you’re looking for mobile app analytics for Blackberry or maybe Windows Phone, then Countly is a tool that on which you can count on.

App analytics provide an insight to the performance of the app and according to an App Development Company, analytics are an integral part of the development process and a mobile app developer must know about the various analytics tools.

Arpita Singh a digital marketing and Content writer Manager is a leading Website Design & Development Company with a profound knowledge of marketing and with a good writing as well as communication skill as she is handling many such projects.