Analytics is an important aspect of app development. You must be able to judge your performance using analytics in order to know whether you’re doing things the right way or not. App analytics provide an insight to the performance of the app and according to an App Development Company, analytics are an integral part of the development process and a mobile app developer must know about the various analytics tools.
Why analytics is necessary?
Analytics is important for apps because they offer an insight into the usage of the app. It tells you which parts are converting and which are not. Here are some prime reasons for mobile developers to use mobile app analytics tools for their apps:
Free analytics tools for your mobile apps:
If you’re into mobile app development, then you must be aware of the free analytics tools that are available on the internet. Many of these tools are absolutely free, while some are free up to a basic level and offer some premium features as a paid version.
After taking suggestions from a well-known Mobile App Development Company, here we have some of the most effective and free analytics tools for your mobile apps:
Flurry: One of the oldest app analytics platform, Flurry is a must for every mobile developer. Acquired by YAHOO, Flurry also has an ad network, which helps you in finding out the performance of your ads in addition to general analytics like active installs, geographical segregation of users, time spent on the app and so on.
Google Mobile Analytics: Analytics are incomplete without Google. Being the best search engine, Google Analytics is very important for your site as well as apps. An App Design Company in the USA stated that Google Analytics is the best platform for free analytics and every mobile app developer must know about it. The tool integrates with AdMob and gives you an insight on how your paid campaigns are working along with the detailed analytics report of your app.
Apple App Analytics: Designed for the iOS, Apple finally launched the official Apple App Analytics. Even though the functionality of the tool is limited, iPhone App Development Company in USA claimed that Apple App Analytics provide the most basic and important metrics relating to an iOS app. So, if you’re into developing for the iOS, then knowing about the Apple App Analytics is a must.
Amplitude: A cross-platform analytics tool that works for both apps and websites. Amplitude provides deep insight into the behavioral layer of the user base, enabling the developers to understand the patterns of user behavior. Some of the useful analytics provided by them are the User Flows, Behavioral Cohorts, Retention and Funnel Visualization. The tool is free up to a basic level and requires a paid subscription for the advanced features.
Countly: They primarily offer enterprise solutions but also have free and cheaper options for analytics. They are a well-known analytics firm and boast of a dashboard that is easy to read, even by those who are new to it. They offer comprehensive analytics solutions and claim to offer SDKs for the highest number of platforms in the world. So, if you’re looking for mobile app analytics for Blackberry or maybe Windows Phone, then Countly is a tool that on which you can count on.
App analytics provide an insight to the performance of the app and according to an App Development Company, analytics are an integral part of the development process and a mobile app developer must know about the various analytics tools.