How to Run a Successful Email Marketing Campaign

June 6, 2018 by ournethelps

When sending out a campaign of emails, it is very important to know how many people actually bothered to read the message. Email tracker software while not entirely infallible is designed for this exact purpose. The goal with this software is to determine how many people have actually bothered to read your message and, consequently, how effective your subject line is. A well-written subject line that is informative and catchy, without being too spammy is the most effective.

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A Bad Subject Line can render your campaign worthless as no one will read the message. How does it work? How does email tracker software work? It’s generally pretty simple code. In an HTML email, you can embed other files (these are typically stylesheets, image files, or JavaScript files) that are then read and processed by the computer.

Email Marketing Tools:

The software works by creating a unique file that will be included with every message. When the client computer requests this file, we know that the message has been read (this is similar to the way Google Analytics works). We can then take the number of requests for this file as a decent approximation of the number of people that this campaign reached vs how many it didn’t. It’s worth noting that all email tracker software is a good approximation, but generally not 100% perfect. To combat viruses, and spam, many places such as Gmail have now put in safeguards.

This is why you’ll see things such as “display images below”. Since images are often good ways to track reads, blocking images also blocks the tracking mechanism and aims to reduce spam by faking like the message wasn’t received. However, with that said, most people who actually do care to read the message and don’t view it as spam will also view the images and such as the message was originally intended. Please take any numbers your email tracker software gives you as a very good approximation of the number of people who have read your message. Once you collect enough data, you’ll be able to begin to analyze certain trends in subject lines (for example, if I write this, I get reads, but if I put this I don’t get any). Using this data, plus some good research on the internet will help you craft successful campaigns that bring your business a lot of success.

When it comes to running a successful mailing list, regular emails that are pre-written can not only make your life easier, but can result in significant conversion goals being met. Whether you aim to sell, recruit or simply build a relationship with your subscribers, a quality email campaign will give you the best chance of success. Using email campaign software means you have all the tools that you need right at your fingertips. There are now a number of high-quality solutions for mailing list management. The one you decide to use will depend on a few factors, mainly:

  • Cost
  • Ease of use
  • Mailing list size 
  • Technical knowledge

The most professional software solutions provide very intuitive interfaces that are accessible by both the Technically Minded and Beginner Alike.

Their Email Campaign controls allow you to set up as many email messages as you like, to be scheduled over a specified time frame. Sending out at least one email per week is a good way to keep in touch with your subscribers. By creating a weekly email campaign in your software, you can do all the hard work at once, and sit back while the emails are automatically sent out on the specified date. The best email campaign software options will allow you to track the open rate of your emails, as well as how many readers click the links within your email messages.

Over time you will see patterns develop and you can use this information to formulate even more successful email campaigns in future. This sort of email tracking is of immense value – once you know which “trigger” words, subject lines and content your readers react to the most (in a positive way), you can easily tailor future mail outs to achieve the most positive possible outcomes each and every time. To know more about the Email Marketing or anything related to Digital Marketing Field, Join Digital Marketing Institute in Dwarka and get trained by the Best Digital Marketers that our Nation has to Offer.

Conclusion:

Your email campaign begins on your website – once you entice people to sign up to your list, they will receive a confirmation email and then a welcoming email. That is your chance to start forging a solid relationship. It is then up to you to create interesting, unique messages to be sent out regularly that you know your readers will anticipate receiving. Email campaign software makes it easy to not only set up and deliver regular emails to your subscribers, but also to track the success of your campaign with a variety of tools and statistics monitoring interfaces.

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