Across the globe, Digital Marketing has witnessed more than 40% growth mainly contributed by Search Engine Optimisation (SEO), this figure shows that Digital Industry is on the rise. In coming years, there awaits a more promising future for SEO and Online Marketing activities.Here’s what experts predict about the fortune of Digital Marketing.
1. Accelerated Mobile Pages
After Google’s Accelerated Mobile Pages have created history in the digital marketing sector. Google has come up with its new technology, which aims to improve the loading time of webpages across all devices. It also focuses on enhancing the site usage, Interactiveness of the web. pages to enhance the user experience, from their personal devices.
With this new program, Digital Marketers professionals, especially the SEO’s are putting greater efforts in boosting SEO campaigns for Mobile sites and are gradually emphasizing on higher ranking in the search engines. Simultaneously, web developers are making websites more responsive to make them fit in all screen sizes.So one can assume that the Accelerated Mobile Pages technology has pushed the digital marketers to reinvent in their SEO techniques.
2. CRM Applications
Gone are those days when companies tapped their audience only through website’s query form and contact us pages.Today every brand is using CRM-based applications and integrated modules. With the progress of software development and digital media technologies, Businesses are now adopting new-age CRM applications. With such technologies, they can track their visitors at real-time and boost conversations by syncing their chat box with individual social media account. As a result, they can track their target audience all the time and optimize brand promotion in the online sphere.
3. Latent Semantic Indexing
To reform traditional ways of SEO, digital marketers are now embracing LSI (Latent Semantic Indexing) keywords. Such keywords are not directly connected to a specific product/service, rather, are semantically linked to the searches. For example, if a Mobile brand is implementing SEO, the probable LSI keywords are “Mobile”, “Android” etc. Thus, instead of using the brand name and its USPs directly for SEO, professionals are making more use of the generic product, in this case, mobile. In this way, they can also get diverse traffic from multiple sources.
4. Interactive Content & Voice Search
Content is King for a website and, modern digital marketers are pushing for high-quality interactive content that will not only attract an audience but also engage them for longer time span and retain their presence, across the online platform. To accomplish this, they are going beyond texts and focusing on visually rich and appealing content that will hit their minds.
Recently, Voice Search has become as a new way to search on search engines and both the Consumers and the digital marketers are in love with it. Certainly, it’s has become a new way to promote brands. And, it brings more traffic since people tend to search their desired product, at one go.
5. Schema Markups
Schema assists search engines in understanding the relevancy of websites and display it only in front of the fitting target group. It also allows digital marketers and brand managers to ensure that the website name appears correctly in the search engines. So that they can equip their site for a better rank in the search engines and observe effective SEO results. Schema Markup along with AI is another new trend that will reign this year and will change the ways of conventional SEO procedures.
6. Mobile Marketing
Ordinarily, more than 75% of browsing happens from smartphones or tablets; digital professionals are now devising new ways to promote brands through smartphones. From SEO efforts to PPC campaigns, everything is now being directed at the hand-held platforms. Digitals ads are made responsive for small screens. Nowadays, video ads are also targeted to the right audience, through their smartphones.
About Author: I am Abhishek Ojha, I am writing an SEO Blog and sharing with you.