It’s not easy to design an app. It takes a series of designs, layout, and tests.
The moment you’re done, you can already take the next step which is writing a press release. Your goal is to land publicity that will make your app a top download on the Apple Store or Google Play store.
However, writing a release isn’t easy as it sounds. Coming from the technology arena, you know the savvy things, but not the journalism part.
If you are an app developer, you can write your own release by just following the best practices. It may not be easy to begin, but it’s not impossible. If you really find it difficult to craft one, you may hire a distribution service that can also provide you with writing services.
Here are things to keep in mind when writing an app technology press release:
Be ready with the important facts and details of your app. Prepare the app description, highlights, key features, demo videos, and behind-the-scenes information.
Since you’re a writing the launch of your app, it may sound so technical to describe how you designed it. However, don’t forget that the best release is written with a story.
Yes, it should have a story. Writing it with all the technicalities may not boring and confusing for the readers. You should have the readers in mind while writing it. Make it easy to understand and interesting.
Make sure to address the following questions when writing it:
● What is the best feature of your app?
● Who will likely use it?
● What makes it stand out from the rest of the app?
● Why did you design it?
Ensure that you have one or two quotes from the developers or customers who have tried the pre-testing of your app. Prepare important details of your website. Don’t forget to study each reporter who will likely cover your story.
You don’t want to be rejected on the first try just because journalists notice that you wrote the same pitch to everyone. Before pitching, check the most recent articles they have written, their style of writing and make sure that you made a connection with them.
Journalists don’t want to be approached by marketers and PR professionals, who didn’t even attempt to reach out. It is wise to follow them on the social media and interact with them. Set an alarm to get notified every time they have a new post.
This will give you an idea if they have written the same thing or not. If they are working on the same topic, they may surely find your story a great help.
When writing a release, follow the right format and syntax. Avoid technology jargons, grammar, spelling and punctuation mistakes. Following the way, your target journalist writes increases the possibility of landing a media coverage.
Don’t write long paragraphs. You can even use bullet points to highlight the key points of your press release. This makes it easy to digest.
Journalists should find your release interesting and newsworthy. Highlight the angle that makes your app unique since there are so many apps today in the market.
Don’t use buzzwords, such as “amazing,” “great,” or “best” app. You’re writing a release that should have a formal tone and based on facts.
Keep the readers in mind when writing. Convince the journalists why they should cover your story. The readers should find your app useful and entertaining. Give them a reason to get excited to download it.
Don’t take the shortcut by just writing a pitch that’s not personalized to the journalist. To know if you’ll pass their taste, read their past articles with the most likes, shares, and comments. It will give you a hint on how to write the pitch that passes your target reporters.
You also have to ensure that your pitch is short. You don’t have to make it longer. Your release should not exceed 500 words.
Journalists are busy people. Don’t make it hard for them to read a long story. You also want to ensure that you have images, video or infographics that can be included in your release. Inform them that images are available in different resolutions upon request. Prepare your media kit, so anytime they need your brand assets you can easily provide it to them.
Help journalists write your story by giving them their needs. Give them, even before they ask. Your efforts will definitely be appreciated.