As search engines have changed over time, many myths have come up as well. Many people believe these myths are rules that they can follow to get ranked highly, but then they are really surprised by the results when it is all done. It is important that you are able to separate the fact and the fiction when you are a beginner with SEO to really see some results. Here are some of the most common myths about SEO that you should understand before getting started.
Common Search Engine Optimization Myths
Search Engine Submission. Things were factored in differently for SEO when the internet first began. During the 1990s, search engines would use submission forms as part of the equation to figure out if your site is relevant. The webmasters would just take the pages and sites with their keywords before submitting them over to the search engines. Later, the search engine would go through the whole website and then index the website.
This was basic SEO when things were first getting started, but this method didn’t stay around for too long. It was too easy for spam sites to get through with this method and this made searchers feel frustrated. Because of this, the crawl-based engines eventually replaced the old versions. Basically, since 2001, it has been useless to try and use search engine submission in order to rank well in SEO. You can do it, but you aren’t going to get any points for it when it comes to ranking.
Yes, you will still see some of these kinds of websites show up in the search results. Search engines have not found a perfect formula to ensure that these things never show up. But for the most part, this is a remnant of the past and not worth your time. If you are talking to an SEO professional who wants to use search engine submission as a part of their campaign, go and find someone else because this person just wants to take your money.
Meta Tags. Meta tags used to have a big place in an SEO marketing campaign. You would place all the keywords you were trying to rank your website for, and then anytime the searcher typed in one of these keywords; it was possible for your site to show up in the search. Of course, it didn’t take long for this process to add in a lot of spam. People would find the most popular keyword at the time and associate it with their website, regardless of if the keyword had anything to do with that topic. Search engines quickly dropped this, leaving Meta tags worthless.
Rather than worrying about the Meta tags, concentrate on some other important places for keywords, including Meta description tags or the title tags. While you still need to understand how Meta tags work with search engines, they are not as important for your SEO.
Surfing Keywords. At one time, it was believed that stuffing as many keywords into a website would make a lot of difference when it came to rankings. The idea was the more your keywords was present on the website, the more likely the search engine would find you and place you higher in the rankings. This worked great for awhile until you started getting articles that looked like spam or were so full of keywords that it was too difficult to read through.
Search engines don’t want all of these spam articles to show up, so the importance of keywords has changed. While you still need to have an important keyword present, you also need to remember that the article itself needs to provide some important information to the searcher. Keyword stuffing is going to get flagged by the search engine and could easily cost you your higher ranking.
Make sure that the keyword is present in your website at least a few times, but try to keep the density low. Usually, one or two percent is all you will need to let the search engine find you without making it look like you are trying to spam the searcher. The keyword needs to fit naturally into the website while providing good information to the searcher.
There are still a lot of website owners who feel that stuffing keywords are the best way to see results. Stay away from these tactics. They may happen to get a top result for a short period of time, but soon the search engine will catch up and they will disappear. If you want to get good results, give your customers a good experience, and maintain your higher ranking, you need to use the keywords smartly and avoid keyword stuffing.
Paid Search. There are a lot of SEO professionals who are going to try and convince you to do a pay per click advertising in order to bolster the organic results and get some better rankings. In most cases, you will just be wasting your money. This kind of advertising is not proven to increase organic search results and with some of the major search engines, proof of doing this can rank you even further down.
While paid searches can sometimes help to find out which keywords work the best for your website or other things you can do to get better results, you will have to put in the work for a good website to ensure that the organic search results are going to come your way.